My name is Allison Rickett. I am the sales manager at Triangle Printers. We are a commercial four-color, sheet-fed printing company located in Skokie, Illinois. We actually had a digital press, a different brand of digital press that we weren’t really pleased with the quality that we were getting and so we investigated different manufacturer’s equipment. We looked at Canon and some others and made the decision to bring Canon onboard and we do static work. We do labels. We do variable work as well, personalized or targeted, one-to-one projects and posters and really just about anything that we can think of that fits that press.
And we are currently working with one of our clients and we have arranged and set up for them an online storefront web-to-print capability where they have 30 different locations around the country and each of those locations can go online to this branded site. They can choose the product they want to put together for that month. Most of them are postcards. They then can choose imagery. They can upload mailing lists. They can choose their copy, proof it online and then at that point those projects which are now variable are targeted to their individual location, their individual facility. Then go straight to our Canon digital press and are produced efficiently inline and are ready to basically go in the mail at that point.
So it has been a very successful situation for this particular client because it allows them to have brand control by only allowing the facilities to choose the things they want them to be able to choose from, but then be able to customize for events going on at their unique facility and that again is one of the strengths of the Canon press in my estimation because it does offer the client that targeted, really strategically targeted digital printing capability and then because the lists are uploaded it will image the address block and that then is ready to go into the mail. It’s very efficient from a production point of view.