Waleed Ashoo: Hi, my name is Waleed Ashoo; I am with LithExcel in Albuquerque, New Mexico. We’re a communication services provider and we do a lot of things for our clients and both also for ourselves in terms of social media. We develop programs for annual giving, utilizing social media for our clients, Twitter, Facebook. LinkedIn. We actually compose and start the sites for them to get them started using it to attract people to activities that they have and also for fundraising.
We use social media also with LithExcel to present our blogs and various other information about some of the things that we’re doing and the challenges of the business as well as the achievements that we have managed to accomplish and we Tweet and have a Facebook account and we’re very active on LinkedIn.
We did an annual giving campaign for a college and also for a university where we integrated various aspects of social media into the campaign by starting a following for that particular university of college utilizing Facebook and also utilizing LinkedIn.
We started out as a commercial printer and have evolved into a fairly good size operation of digital printing. We do a lot of cross media, various different activities today, as a matter of fact, we started this migration six years ago and it was slow at first, but today we’re doing about 50 percent of our volume is all in digital print and most of it, about 78% of that is all with variable data, cross media and various different aspects of, and techniques that we can achieve with digital print.
Looking at the future, our plan and what we perceive will continue to happen, our commercial printing business will still grow, but it will grow as a result of the digital offering that we have and I believe that by 2012, we’ll be at 60 percent digital and by 2020, it looks like we will probably be doing about 70 percent of our volume will all be digital, and that would include large format as well as color digital and various cross media applications.
Basically, the need in the marketplace for analytics and the need for ROI and to be able to achieve that and determine what that is so the work that we’re doing today is different than we did before. Everything we do has to achieve certain part of ROI and be able to be trackable and quantifiable and that’s really what’s driving it and part of that, of course, is we’re driving it because we’re… we are presenting those things to our clients and our customers to help them achieve the return that they want to return.