I’m Barb Pellow, Group Director at Infotrends and I want to spend just a couple of minutes talking to you about some of the most compelling trends surrounding social media. If you look at the market today, Facebook has more than 500 million members and oh, by the way, if it were a country it would be the world’s third largest. You’re seeing a lot of activity on Twitter. In fact, Twitter has more than 106 million users. And if you look at You Tube, the average person looks at 15 minutes of You Tube video every day.
Print service providers and their customers are all focused on how to aggressively understand and comprehend leveraging social media. We’ve seen some great examples in the printing industry. One of the best I saw last year was something that Vistaprint did. Vistaprint was trying to generate referrals and what they did is they sent out Tweets to their loyal customer base and then rewarded them for re-Tweeting for additional referrals.
And I also saw a fabulous You Tube video from Bob Radzis. Bob communicated a very, very powerful message about how RT Associates was always there for their customers. He did it in a humorous and compelling way that gave an image that our team was a very friendly, easy to work with company. We need to look at and figure out how to use that, not just in our campaigns but in the campaigns associated with those that our customers want to deliver to get the message out.