Cary Sherburne: Hi. I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Butch Kelly who is Pressroom Supervisor at Worth Higgins & Associates in Illinois. Butch, you guys consider yourself a general commercial printing, you got quite array of production devices from digital to all the way up to 40 inch offset.
Butch Kelly: That's correct.
Cary: Do you want to talk about that a little bit?
Butch: We can range anywhere from running on our HP5500 all the up to our Komori 40 inches and everything in between, as far as Hamada’s and half-sized presses. We do run a ton of conventional work every day; that's the nuts and bolts of the shop - 24x7. We also specialize in a lot of UV techniques on one of our UV presses.
Cary: So you have UV inks and you also do a lot of specialty coatings as well?
Butch: That's correct. We'll do raised coatings and hi-gloss coatings and textured coatings. Whatever our customer requires.
Cary: And then also UV allows you to do a lot of really special substrates, right?
Butch: That's correct. Plastics and different stocks; we've tried them all.
Cary: You know, it's interesting because a lot of printers are struggling with how do I differentiate myself and they think oh I have to run off and do marketing services or I have to do this or that, but you've found some ways to really differentiate both from the service perspective as well as what you can deliver in terms of specialty printing.
Cary: That's exciting. And then also the whole ability to be able to mix those inks on the spot instead of having to deal with buying cans of ink you won't use.
Butch: Well that saves us from having any down time in the pressroom and one of the most important things that -- from my higher ups -- is to keep the pressroom running.
Cary: Oh, absolutely. Well, great. Thanks and best of luck to you...
Butch: All right.
Cary: ...on keeping that going.
Butch: Thank you.