Frank Indulges
Frank goes historic. Before Gutenberg printed the Bible he printed indulgences. These were “passports to Heaven” which allowed you to bypass Purgatory if enough money was paid. There were blank spaces for the variable data. The first thing that Gutenberg printed was a form!
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Discussion
By Martin Nuiver on Jan 06, 2023
As a Protestant, I decry the theology of indulgences but, as a practitioner of marketing... Luther burned indulgences as a protest during the Reformation (demand creation for printers) and the Catholic Church allowed you to get an indulgence for the deceased as well as the living (unlimited, perpetual market demand for print).
By Gordon Pritchard on Jan 09, 2023
On a related note...the Geneva Bible is coming up for auction.Printed in 1615, the Geneva Bible was the first mechanically printed, mass-produced Bible available to the public. More info here: https://www.bbc.com/news/uk-northern-ireland-64190554
By Richard Wright on Jan 10, 2023
Thanks Gordon - That will be interesting to learn what it goes for who will get it.
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