Canon Solutions America joined Print Media Centr’s Project Peacock and Domtar in a special presentation to students of the School of Journalism and New Media at the University of Mississippi’s Magazine Innovation Center. More than 200 students joined the discussion, which was centered on the evolution of print technology, the role print and paper play in today’s digital age, and the growth opportunities within the print production industry.
According to the Director of the Magazine Innovation Center, Samir Husni, Ph.D. – known as Mr. Magazine™, “While some folks are writing print off, the Magazine Innovation Center at The University of Mississippi has been on the forefront of amplifying the future of print in a digital age.”
Said Sheri Jammallo, Senior Advisor, Marketing Production Print Solutions at Canon Solutions America, “Print is changing. Where traditional magazines were static printed – everyone would go to the newsstand and buy the same one – with the digital technology of today, there’s the ability to leverage data to print magazines with custom covers and inserts specifically for a targeted segment of the population or even to the individual. These targeted short run magazines are a growing trend, and technology like augmented reality and QR codes really enhances the customer experience, making it more interactive and bringing magazines and other printed materials to life.”
Presenters (L to R): Deborah Corn, founder of Project Peacock; Ashley Maydak, brand marketing manager for Domtar; Sheri Jammallo; and Samir Husni. (Photo credit: Print Media Centr)