(See Cary Sherburne's commentary on this release here.)
The Fashion Institute of Technology’s FIT/Infor DTech Lab today announced a partnership with OnPoint Manufacturing (OPM) that will lay the groundwork for the college to launch its own branded lines of apparel and accessories. FIT will develop a brand and a series of labels designed, marketed, and retailed by students and manufactured using OnPoint’s innovative fit personalization technologies and supply chain strategies.
This FIT brand will reflect the creative and intellectual capital of FIT, and will be executed with a wearable avant-garde aesthetic that includes two collections of women’s wear, one targeted at a luxury market and the other a mid-market consumer.
OnPoint’s Unique.Fashion platform will act as the marketplace for students working on the project from FIT’s Fashion Design, Technical Design, Fashion Business Management, Textile Development and Marketing, Advertising and Marketing Communications, and Communication Design programs. They will conceptualize, develop, and sell designs using innovative technology that better assures high-quality results in garment personalization using age, weight, and height without measurements, photographs, or scanners.
The partnership creates the opportunity for students to explore developments in technology that offer the potential to reduce waste and costly overdevelopment while improving the industry’s sustainability profile through the employment of on-demand manufacturing.
“This new paradigm will provide students, brands, and designers a revolutionary fashion value chain, in an innovative learning environment,” said Michael Ferraro, executive director,
FIT/Infor Design and Technology Lab. “This partnership will engage faculty and students as they research the impact of emerging technology for on-demand, personalized fashion and apparel products.”
Details about the partnership, the development of FIT’s new branded merchandise, and the tools being implemented for the project will be announced and discussed at an Open House from 4 PM to 7 PM on March 28, 2019 at the FIT IT/Infor DTech Lab at FIT, 227 West 27th Street, New York, NY.