New York, N.Y. – The Printing Industries Alliance launched its Print Drives America initiative just 10 months ago at a press conference at PRINT 17 in Chicago. The Print Drives America Foundation has driven its message via an ambitious PR Campaign and speaking engagements that have crisscrossed the marketplace. Our message of PRINT, being the largest and most effective media has reached tens of thousands and is building fast.
Our first target was the printers themselves, and we will continue that very successful effort as we start to include printing industry vendors in our marketing and fund raising. After vendors, our next concentration will be the people who make decisions to use print as an advertising media.
The printers were very happy to hear that print was the largest and most effective media; the vendors will be very pleased that print is a growth industry and the advertisers will appreciate that print measurement tracks better results than other media.
As we broaden our marketing efforts, the cost of PR, direct mail and other marketing efforts increases. The Print Drives America Foundation is registered as a not-for-profit 501(c) (3) charitable organization. All contributions to the Foundation are tax deductible. Funds for the Foundation’s marketing and PR efforts will be raised from printers, vendors and end-users without regard to geographic limitations. Contributions can be accepted in any amount and frequency. Suggestions will be made by using annual sales as a guideline. Contributors do not need to be PIA members. Please contact Marty Maloney for further information and how to become a contributor. [email protected] or 203 912 0804.
Marty Maloney, the Executive Vice President of the Printing Industries Alliance, has also been appointed the Executive Director of the Foundation. Maloney stated that “We are very pleased with the rapid acceptance of the Print Drives America initiative. We need to give print a stronger voice to communicate print’s attractive features that create a strong consumer preference for print, to demonstrate its amazing ROI, and to advance print’s leadership position. We will make print attractive to all, erase the misinformation about print and greatly enhance print’s positive perception. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage and scores of other print categories. Print in the aggregate makes print the largest communications media of all. Our initial goal will be to increase the perception of print as well as to meaningfully increase print’s market share”.