Denver, Colo. – PrintReleaf--a new print industry sustainability and reforestation standard--offers brands, graphic designers, and printers a simple and effective alternative to chain-of-custody standards currently available. The company automatically plants trees equivalent to the paper used by printers and converters, with plantings certified by an independent agency. Several global reforestation sites are available. PrintReleaf Founder and CEO Jordan Darragh, comparing PrintReleaf to ordinary chain-of-custody methods, said: "PrintReleaf eliminates the complex record-keeping and inventory management issues familiar to printers using chain-of-custody standards. The simple PrintReleaf interface provides printers and their customers with an easy-to-read accounting of their positive effect on the environment. First introduced at PRINT 17 in Chicago, PrintReleaf is rapidly gaining popularity among commercial and publication printers, as well as label converters, package printers, and signage and display vendors."
A detailed guide comparing PrintReleaf to ordinary chain-of-custody concepts is available from the company or may be downloaded here.