SA International (SAi), the leading provider of software solutions for the professional signmaking, wide-format digital printing and CAD/CAM for CNC machining industries, today announced the promotion of Steve Ball to Director of Strategic Business Development following his previous role as Director of Sales for North America, SAi.

Effective immediately, Ball will assume responsibility for overseeing the development and growth of SAi Flexi signmaking solutions along with the creation and customer adoption of other next generation Flexi products.

With 16 years' service at SAi, Ball brings a wealth of industry knowledge and product expertize to his new role, including the creation and expansion of the company’s popular subscription-based purchasing model. This program ensures greater flexibility and cost control for users by enabling access to the exact productivity and design tools desired. Customers have the option to pay by either monthly or yearly subscription.

“As Director of Sales for North America, Steve was instrumental in driving sales, working closely with our extensive North American distributor network and establishing and nurturing relationships with leading OEM partners,” says Mark Blundell, CEO at SAi. “Steve is an accomplished senior executive with an impressive background of inventing high-performance products. He will be integral to launching products that continue to offer customers greater workflow efficiencies while maintaining our position as a market-leader.”

Double promotion as successor is announced

In parallel to Ball’s appointment, and following the continued trust of senior management in his leadership and pioneering methods, Mark Stevens has been promoted to Director of Sales for North America.

“With over six years’ experience with SAi, Mark has continued to demonstrate his ingenuity, most notably during his role as Sales Manager for North America where he founded the Direct Sales Department. Within two years, he grew this department dramatically from one sales person to six,” says Blundell. “Mark will continue to manage the Direct Sales Department as well as expand our North American Channel Sales and promote our subscription-based purchasing model for both Flexi and EnRoute via informative and engaging training workshops.”