KING OF PRUSSIA, Pa. - Ted Sherwin, president, and George Schnyder, owner and CEO of IBS Direct™, a direct response and marketing services firm, today announced IBS Direct will merge operations with Maestro Managed Print Solutions. The IBS Direct brand name will remain, with the Maestro brand renamed to Maestro Media Print Solutions, an IBS Direct Company.
Based in King of Prussia, PA, IBS Direct offers high quality printing solutions, direct marketing program management and new marketing technologies to effectively implement and measure the impact of its clients’ marketing strategy. Maestro, located in Bloomfield Hills, MI, is a full service print management solutions company. Both firms will maintain full operations and staff in their current locations.
“Maestro has a strong history of delivering clients a proven solution for the procurement of print, a very complex and time consuming purchasing process. We’re thrilled to now combine that expertise with the IBS Direct portfolio of product offerings," said Schnyder. "Through this merger and the overall growth we have achieved in recent years, we’re proud to further establish the IBS Direct brand as a print solutions, consumer communications and marketing services leader.”
“The expansive IBS Direct platform combined with Maestro’s print management technology and process will drive internal communication and external supply chain excellence, ultimately, improving efficiencies at every touch point within the corporate environment,” said Shiva Palaniswami, president & CEO of Maestro Media Print Solutions.
“We succeed by integrating within the corporate environment, blending our team of specialists to assist in developing marketing strategies in harmony with objectives, goals and budgets. The blend of remarkable talent and introduction of technology provides ‘business intelligence’ critical to corporate clients,” said Tom Donnellon, founder of Maestro Media Print Solutions.
IBS Direct continues to demonstrate strong growth, increasing revenue 20-percent year-to-year from October 2015. This comes after five years of continued growth through mergers, acquisitions, innovative new products and new customer relationships.
Mark Hahn is a Managing Director and Founder of Graphic Arts Advisors, a boutique strategic financial advisory and consulting firm focused exclusively on the printing, packaging and related industries. He assists company owners and management, as well as their lenders, investors and shareholders in the following areas: mergers & acquisitions, sale of business, strategic and financial advisory, capital structure & funding, financial analysis, interim & turnaround C-level management and business valuations. Mark is the author of The Target Report and is regularly published and quoted in printing industry trade and management journals. Mark can be reached at 973-588-7399 or [email protected].