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Mediaclip to offer the innovative SmartCrop™ technology for an even easier photo personalization experience

Press release from the issuing company

Montreal, QC - Mediaclip™, a leading provider of white-label software solutions that allow customers to offer the personalization of any product, announced today that the Mediaclip Photo Product Creator Suite™ (MPPCS) will seamlessly integrate with SmartCrop™ technology, originally developed by FlashFoto Inc.  

SmartCrop™ has recently been acquired by Mediaclip’s partner Softec ApS, and will be distributed by Mediaclip worldwide. It is an innovative plug-in that processes a digital image and establishes a logical cropping region; one that ensures the faces of people within the images are not compromised. This photo cropping technology processes images based on common photo print aspect ratios, as well as any unique aspect ratios set by customers.

“SmartCrop™ fits perfectly into our vision of supplying market-leading flexible solutions that increase the product quality and user experience; whether the product is a photobook, greeting cards, calendar, prints or any other printed material. The component can be integrated in any environment and solves one of the biggest problems within the photo industry since the digital evolution started,” said Henrik Andersen, Executive director Softec ApS.

“With the addition of Smart Crop™ to our offerings, we take leaps in our mission to provide the best shopping experience with the most intuitive and easy-to-use tools on the market,” says Mediaclip’s CEO, Marion Duchesne. “When personalizing products with multiple images like a photobook, shoppers can easily create stunning projects without having to perform the tedious task of editing each photo for it to fit properly within the store’s templates. The creation process remains fun, fast, and easy for the consumers; and benefits our customers with more completed projects, faster conversion rates, and higher generated revenues.”

SmartCrop™ is immediately available to customers. To learn more about the technology and how it can benefit your organization, contact a Mediaclip representative today.


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