LAS VEGAS--Feb. 12, 2004-- Daniel A. Carp, Chairman and CEO of Eastman Kodak Company, addressed a standing-room only crowd at the Photo Marketing Association's (PMA) Executive Visionaries Panel during the PMA Annual Convention and Trade Show. Carp addressed a number of topics, including Kodak's efforts to drive digital printing; the growth of mobile imaging applications; and the future of the photographic industry. On Digital Printing "Kodak is doing more to encourage digital printing--in all its forms--than any other company," Carp said. He specified Kodak's national advertising efforts supporting KODAK PictureMaker kiosks, EASYSHARE Printer Docks and the company's OFOTO online photofinishing service as examples. In fact, consumers currently store nearly 1 billion images at the OFOTO service, Carp said. "Today, the majority of digital prints are made at home--and Kodak has a thriving home-printing business--but those prints are made primarily by early adopters. As digital photography becomes more mainstream, consumer behavior will shift and we will see an increase in retail printing. Our research indicates that the mainstream consumer wants a retailer to help them with digital printing in the same way a retailer processes film today. "Retail printing will account for a significant portion of the digital printing market. Of course, home printing will remain a very large part of the market as well." On Mobile Imaging "Kodak is the leading provider of premium imaging and printing services for camera phones through our KODAK Mobile Service. We have agreements with a number of industry leaders, including Verizon Wireless, Cingular Wireless, Nokia and AT&T Wireless," Carp noted. "The popularity of the camera phone will spur new services, such as KODAK Mobile, and we plan to extend our leadership in this market." On the Future of the Industry "The industry is being transformed by digital, and this transformation opens a world of opportunities for manufacturers and retailers who embrace the technology and develop digital products and services that consumers will want. The opportunity is there for companies that seize it. Those who do not will go the way of the dinosaur." The panel discussion was moderated by Stuart Varney of The Economist, and brought together top executives and thought-leaders from the world's leading imaging and technology companies. The panelists discussed the state of the industry and the technologies that are transforming the imaging business. In addition to Mr. Carp, panel participants included: Dr. Ludo Verhoeven, CEO, Agfa-Gevaert Group Shigetaka Komori, President and CEO, Fuji Photo Film Co., Ltd. Norio Niwa, Executive Vice President, Seiko Epson Corp. Vyomesh Joshi, Executive Vice President, Imaging and Printing Group, Hewlett-Packard Co. PMDA Person of the Year On Wednesday evening, the Photo Imaging Manufacturers & Distributors Association (PMDA) honored Carp with the PMDA "Person of the Year Award" for 2003 at a gala dinner. Established in 1939, PMDA now serves more than 70 member companies helping to promote imaging, involve companies in charting the industry's future and apprise members of new technologies and business methods to help them advance their business. Several years ago, the PMDA teamed up with the Photo Marketing Association to create the Photographic Information Council (PIC), which develops public awareness campaigns to promote photography and photo literacy.