In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named Vertis Communications, a results-driven marketing communications company, its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed to market of compelling inserts that capture attention and drive sales.
Save Mart, a fast growing grocery retailer, chose Vertis in order to leverage the company’s substantial footprint in the grocery industry and proven expertise in providing marketing communications support to clients such as Kroger and Sunflower Farmers Market. Vertis will help Save Mart grab attention and motivate shoppers faster than ever with same day delivery of highly versioned, superior quality advertising inserts. With Vertis Logistics, Save Mart will take advantage of Vertis’ nationwide purchasing power and industry expertise to optimize the cost of reliable, speedy distribution that will even accommodate last minute merchandising adjustments, creating another point of differentiation among the competition.
“We are excited to expand our partnership with Save Mart, an established grocery retailer. With our extensive experience in the grocery industry, we can support their goals to grow their business,” said Gerald Sokol, Jr., President and Chief Executive Officer at Vertis Communications. “Vertis will deliver the needed expertise to help Save Mart realize success through the delivery of our targeted media planning services to reach the right audience, production of compelling advertising inserts, and cost effective advertising.”
Save Mart’s ROI will be further optimized through the integration of Vertis’ Media Services, which effectively extends the reach of Save Mart’s advertising inserts to the right customers. Through response capturing and measurement processes, Vertis and Save Mart will be able to evaluate the impact of the advertising program to ensure consistent improvements are made throughout the campaign lifecycle.
For more information about Vertis’ comprehensive marketing solutions, please contact Jessica Callahan with Stanton Communications at 202-223-4933 or [email protected]