Mittera Continues Strategic Consolidation Strategy and Expands Customer Base
Des Moines, Iowa – Mittera, a national leader in print and digital communication strategies, has announced its acquisition of select business assets of Creel Printing currently operating in Las Vegas, Nevada. Creel, originally a third-generation family printer founded in 1953, was recently returned to the Creel family after being purchased by LSC in July 2017. Customers of Creel printing will gain access to Mittera’s expanded platform of web, digital and sheetfed printing capabilities, as well as digital, creative, and integrated marketing solution services.
“As our industry continues to change, it is critical that print companies continue to evolve to best serve their customers. Finding ways to join with former competitors to offer customers more valuable services with a smaller equipment footprint is the future of our industry. We are excited to partner with Allan and the Creel team to offer their clients a more diverse set of communication solutions while maintaining the exceptional levels of service that have made Creel one of the leaders in the print space for decades,” said Jon Troen, Chief Executive Officer of Mittera.
Mittera’s capabilities span full-color web and sheetfed printing, variable digital production, large-format printing, integrated publishing and digital solutions, webbased storefronts, photography and design studio offerings, marketing and print automation, and more. Mittera currently operates in 13 states strategically located throughout the nation. Key members of the Creel team will join Mittera to ensure a seamless customer experience. The Creel production facility in Las Vegas is not being acquired and will be shut down in the coming months.
“Creel customers are used to an exceptionally high level of service. In looking for a partner, we found that Mittera shared the same dedication to customer satisfaction that we have built at Creel. While we say goodbye to our Las Vegas presence with a heavy heart, we are excited to know that our clients will now have access to a larger printing platform and more robust set of marketing and communication solution services,” said Allan Creel, CEO of Creel Printing.
New Direction Partners represented the sellers in this transaction.