Data Analysis

Sanitary Paper Product Manufacturing Establishments—2010–2022

Published: November 21, 2025

According to County Business Patterns, in 2022 there were 132 establishments in NAICS 322291 (Sanitary Paper Product Manufacturing). This category had been seeing a net decrease in establishments since 2010, but the post-COVID period saw an increase in establishments. In macro news, the American Institute of Architects (AIA) Architecture Billings Index (ABI) found demand for new commercial construction projects to be stagnant. Full Analysis

Shipments for August Are Up

Published: November 14, 2025

…in Canada. As we wait for US data to start being released, let us take an overdue look at Canadian printing shipments. Full Analysis

Other Converted Paper Product Manufacturing Establishments—2010–2022

Published: November 7, 2025

According to County Business Patterns, in 2022, there were 496 establishments in NAICS 32229 (Other Converted Paper Product Manufacturing). This category saw a net decrease in establishments of -18% since 2010, but saw an increase since 2021. In macro news, um…uh…aha! ADP employment data! Full Analysis

Seeing What’s Holding You Back: How Visibility and Automation Boost Profits

Published: November 3, 2025

Every print operation wants stronger performance from its existing equipment, yet many don’t realize how much untapped potential sits on their production floor. Without clear visibility into day-to-day press activity, it’s easy to miss where time and profit slip away. This piece from Keypoint Intelligence explores how better data insight and smart automation can help print providers capture that hidden value and turn efficiency into growth. Full Analysis

Graphic Arts Employment Down Slightly in August

Published: October 31, 2025

Net printing employment in August 2025 saw printing industry employment decline 0.3% from July—overall, production employment was down 0.9% and non-production employment was up by 0.8%. Full Analysis

Stationery Product Manufacturing Establishments—2010–2022

Published: October 24, 2025

According to County Business Patterns, in 2022 there were 317 establishments in NAICS 32223 (Stationery Product Manufacturing). This category saw a net decrease in establishments of 36% since 2010. In macro news, what have we missed? Full Analysis

July Printing Shipments Rise Slightly

Published: October 17, 2025

July 2025 shipments came in at $7.41 billion, a very slight increase from June’s $7.36 billion. Full Analysis

The Packaging Floor Has Changed. Has Yours?

Published: October 10, 2025

The packaging floor doesn’t look like it used to. Shorter runs, faster turnarounds, personalization, labor shortages, and sustainability mandates are reshaping how converters operate. Digital print is no longer optional—it’s becoming essential for agility, customer retention, and growth. The diagram below shows digital’s progression in folding carton: it has established an entry position (phase 1) and is expected to gain share from analog technologies like offset as performance and cost improve. In this article, Keypoint Intelligence explores how digital print delivers speed, flexibility, and responsiveness—giving adopters a competitive edge in meeting today’s evolving packaging demands. Full Analysis

Q2 2025 Publishing and Advertising Revenues

Published: October 3, 2025

Publishing had a rough time during the pandemic, although all three publishing segments—especially books—saw a rebound afterwards, with a leveling off as revenues returned to trend. Advertising in general has been on a steep rise. Full Analysis

Paper Bag and Coated and Treated Paper Manufacturing—2010–2022

Published: September 26, 2025

According to County Business Patterns, in 2021 there were 708 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). This category saw a net decrease in establishments of -14% since 2010. In macro news, Q2 GDP growth was revised up to 3.8%. Full Analysis

From Digital Fatigue to Print Power: Rebalancing the Marketing Plan

Published: September 19, 2025

In recent years, marketers have been shifting their budgets into digital channels. But as inboxes overflow, internet displays are ignored, and cookies disappear, a familiar/traditional option is gaining new relevance: direct mail. Keypoint Intelligence shares highlights from its US Digital Production Printing Application Forecast (2024–2029). Full Analysis

Graphic Arts Employment Down in July

Published: September 12, 2025

Net printing employment in July 2025 saw printing industry employment decline 0.9% from June—overall, production employment was down 0.9% and non-production employment also down by 0.9%. Full Analysis

Other Paperboard Container Manufacturing Establishments—2012–2022

Published: September 5, 2025

According to County Business Patterns, in 2022 there were 266 establishments in NAICS 322219 (Other Paperboard Container Manufacturing). This category saw a net decrease in establishments of -24% since 2012. In macro news, Q2 GDP growth was revised up. Full Analysis

June Printing Shipments Dip Slightly

Published: August 29, 2025

June 2025 shipments came in at $7.33 billion, down only very slightly from May’s $7.41 billion. Full Analysis

Folding Paperboard Box Manufacturing—2010–2022

Published: August 22, 2025

According to County Business Patterns, in 2022 there were 567 establishments in NAICS 322212 (Folding Paperboard Box Manufacturing). This category saw a net increase of 15% since 2010. In macro news,inflation is creeping up. Full Analysis

Beyond the Big Shops: What’s Driving Wide-Format Printing

Published: August 15, 2025

While industry headlines often spotlight the largest players, it’s the small and mid-sized print service providers that are quietly reshaping wide-format printing. Operating with lean teams and tight footprints, these businesses are driving growth through fast service, niche applications, and smart investments. Keypoint Intelligence’s latest study, Beyond the Big Shops, uncovers how they’re doing it and why vendors should be paying attention. Full Analysis

Paperboard Container Manufacturing Establishments—2010–2022

Published: August 8, 2025

According to County Business Patterns, in 2022 there were 1,885 establishments in NAICS 32221 (Paperboard Container Manufacturing). This category saw a net decrease of 15% since 2010. In macro news,checking in with Calculated Risk’s “Recession Watch.” Full Analysis

May Printing Shipments: Slipping a Bit

Published: August 1, 2025

May 2025 shipments came in at $7.35 billion, down slightly from April’s $7.38 billion, an atypical May decline. Full Analysis

Internet Publishing and Broadcasting and Web Search Portal Establishments—2010–2022

Published: July 25, 2025

According to County Business Patterns, in 2022 there were 9,180 establishments in NAICS 51913 (Internet Publishing and Broadcasting and Web Search Portals). This category saw a net increase of 70% since 2010, but a 4% drop from the previous year. In macro news, ihe AIA/Deltek Architecture Billings Index indicated that demand for architectural design services continues to be relatively sluggish, which will impact the demand for new signage projects. Full Analysis

Graphic Arts Employment Remains Generally Flat in May

Published: July 18, 2025

Net printing employment in May 2025 saw printing industry employment stay relatively flat (on net) from April—overall, production employment was down 0.5% and non-production employment up by 0.6%. Full Analysis

Survey Says: Print Service Providers Are Ready for Robots

Published: July 11, 2025

New data from Keypoint Intelligence shows rising interest in robotics among in-plant providers, fueled by labor shortages and new automation tech. What once felt like science fiction is now a strategic necessity—and this article reveals where robots are making the biggest impact and what PSPs need to know to stay competitive. Full Analysis

Assorted Publishing Establishments—2010–2022

Published: June 27, 2025

According to County Business Patterns, in 2022 there were 1,321 establishments in NAICS 511199 (All Other Publishing). This category had been seeing a gradual decrease throughout the 2010s, but establishments shot up from 2020 to 2021, and then spiked 82% from 2021 to 2022. What?! In macro news, Q1 GDP growth revised down to -0.5%. Full Analysis

April Printing Shipments: We’re Gonna Call Them Flat

Published: June 20, 2025

April 2025 shipments came in at $7.35 billion, down slightly from March’s $7.36 billion, but still better than February, which isn’t saying much. Full Analysis

Greeting Card Publishing Establishments—2010–2022

Published: June 13, 2025

According to the latest edition of County Business Patterns, in 2022 there were 113 establishments in NAICS 511191 (Greeting Card Publishers)—unchanged from 2021. Although this represents a net increase of 10% since 2010, it has been a category that has ebbed and flowed over the course of the decade, although we’re not talking about a tremendous number of establishments. In macro news, inflation in May increased 0.1%. Full Analysis

Where Print Fits in the Modern Communication Landscape

Published: June 6, 2025

In an age of digital saturation, print’s role in marketing is shifting from routine to strategic. This article explores how print, when used strategically, doesn’t just stand out. It strengthens digital campaigns, boosts engagement, and drives results. Whether you’re a PSP, marketer, or strategist, this is a fresh look at where print fits now and why it still matters. Full Analysis

Graphic Arts Employment Generally Flat in April

Published: May 30, 2025

Net printing employment in April 2025 saw printing industry employment stay relatively flat (on net) from March—overall, production employment was up 0.4% and non-production employment down by 0.4%. Full Analysis

“Other” Publishing Establishments—2010–2022

Published: May 23, 2025

According to the latest edition of County Business Patterns, in 2022 there were 1,434 establishments in NAICS 51119 (Other Publishers). This represents a net increase of 41% since 2010—and a 71% increase from the previous year. In macro news, the American Institute of Architects (AIA) Architecture Billings Index (ABI) found demand for new commercial construction projects to be stagnant. Full Analysis

March Printing Shipments: Whew!

Published: May 16, 2025

March 2025 shipments came in at $7.47 billion, up quite a bit from February’s utterly dismal $6.87 billion, and better than March 2024. Cold comfort, to be sure, but we’ll take what we can get. Full Analysis

Directory and Mailing List Publishing Establishments—2010–2022

Published: May 9, 2025

According to the latest edition of County Business Patterns, in 2022 there were 526 establishments in NAICS 51114 (Directory and Mailing List Publishers). This represents a decrease of 68% since 2010. In macro news, in Q1 2025, GDP growth declined for the first time since 2022. Full Analysis

Graphic Arts Employment Down Modestly in February

Published: May 2, 2025

Net printing employment in February 2025 saw printing industry employment stay relatively stable from January—overall, production, and non-production employment were all down by 0.1%. Full Analysis

Sizing the Print Industry in Europe—United Kingdom

Published: April 29, 2025

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at the UK. Full Analysis

Beyond the Box: Digital Printing & Sustainability Reshaping Folding Cartons

Published: April 25, 2025

Everything is changing—markets, technology, and customer expectations—so why should folding cartons be any different? While demand remains steady, consumer preferences, regulatory changes, and supply chain evolution are in constant motion. The real story lies in how print-service providers, converters, and equipment manufacturers will need to adapt. Full Analysis

Book Publishing Establishments—2010–2022

Published: April 18, 2025

According to the latest edition of County Business Patterns, in 2022 there were 2,440 establishments in NAICS 51113 (Book Publishing). Although this represents a decrease of 20% since 2010, establishments increased by 83 establishments in 2021 and 2022. In macro news, inflation decreased in March. Full Analysis

Sizing the Print Industry in Europe—Switzerland

Published: April 15, 2025

This ongoing series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Switzerland. Full Analysis

January Shipments: Hitting the Reset Button

Published: April 11, 2025

January 2025 shipments came in at $7.31 billion, down slightly from December’s $7.34 billion—but still the second best start to the year since the pandemic. Full Analysis

Periodical Publishing Establishments—2010–2022

Published: April 4, 2025

According to the latest edition of County Business Patterns, in 2022 there were 4,175 establishments in NAICS 51112 (Periodical Publishing). This represents a decrease of 42% since 2010. In macro news, Q4 GDP growth was revised up. Full Analysis

Q4 2024 Publishing and Advertising Revenues

Published: March 28, 2025

Publishing had a rough time during the pandemic, although all three publishing segments—especially books—saw a rebound afterwards, with a leveling off as revenues returned to trend. Advertising in general has been on a steep rise, and have been constantly reevaluating where they are spending their budgets. Full Analysis

Newspaper Publishing Establishments—2010–2022

Published: March 21, 2025

According to the latest, recently released edition of County Business Patterns, in 2022 there were 6,096 establishments in NAICS 51111 (Newspaper Publishing). This represents a decrease of 22% since 2010. In macro news, the American Institute of Architects (AIA) Architecture Billings Index (ABI) found demand for new commercial construction projects to be waning. Full Analysis

Sizing the Print Industry in Europe—Sweden

Published: March 17, 2025

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Sweden. Full Analysis

Graphic Arts Employment Drops in January

Published: March 14, 2025

Net printing employment in January 2025 saw printing industry employment drop from December—overall employment was down slightly by 0.1%, with production employment down 0.4% and non-production employment down 2.3%. Full Analysis

Sizing the Print Industry in Europe—Spain

Published: March 11, 2025

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Spain. Full Analysis

Publishing Establishments—2010–2022

Published: March 7, 2025

According to the latest, recently released edition of County Business Patterns, in 2022 there were 32,109 establishments in NAICS 511 (Publishing Industries [except Internet]). This represents an increase of 14% since 2010 and increase of 4% since 2021. In macro news, the danger of early GDP estimates. Full Analysis

From SOP to AI-Powered Precision: The Evolution of Direct Marketing

Published: February 28, 2025

Direct marketing is going through a major shakeup. With artificial intelligence (AI) becoming smarter, businesses rethinking outsourcing, and digital channels taking center stage, companies must stay nimble to keep up. New research from Keypoint Intelligence’s 2024 North American Consumer Communication Business Survey uncovered some of the biggest shifts happening right now. From message creation to delivery, the SOP as we know it is unrecognizable. This article explores what’s changing and how businesses can adapt to make the most of these new opportunities. Full Analysis

Sizing the Print Industry in Europe—Slovenia

Published: February 24, 2025

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Slovenia. Full Analysis

December Shipments: …And That’s the Year

Published: February 21, 2025

December 2024 shipments came in at $7.40 billion, down from November’s $7.28 billion—not a great November but at least better than last year. Full Analysis

Pre- and Postpress Establishments—2010–2022

Published: February 14, 2025

According to the latest edition of County Business Patterns, in 2022 there were 1,036 establishments in NAICS 32312 (Support Activities for Printing). This represents a decrease of 50% since 2010. In macro news, inflation was up in January. Full Analysis

Sizing the Print Industry in Europe—Slovakia

Published: February 10, 2025

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Slovakia. Full Analysis

December Graphic Arts Employment Again Remains Generally Flat

Published: February 7, 2025

Net printing employment in December 2024 was not much changed from November—overall employment was down slightly by 0.1%, with production employment up 0.4% and non-production employment down 1.2%. Full Analysis

Sizing the Print Industry in Europe—Romania

Published: February 3, 2025

This regular series of short articles provides some country details on the size of the printing industry in Europe per country, especially tracking the number of printing establishments. This time we look at Romania. Full Analysis

Book Printing Establishments—2010–2022

Published: January 31, 2025

According to the latest, recently released edition of County Business Patterns, in 2022 there were 385 establishments in NAICS 323117 (Books Printing). This represents an decrease of 28% since 2010—although establishments were up from 2021 to 2022. In macro news, Q4 GDP was up 2.3%. Full Analysis