WhatTheyThink

Articles by WhatTheyThink

WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.comPrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. 

Displaying 901-1000 of 4043 articles

Allegra is Excited About Opportunities that Exist for Print Services Providers

Published April 6, 2012

Vice President of Marketing for Allegra Network Jessica Eng updates us on how Allegra keeps their franchisees up to date on potential jobs.

Willie Brennan: Why Not be a Transformed Print Company

Published April 3, 2012

Founder of Custom Print Now Solutions Willie Brennan adapts the company into a full service custom print facility

Print Innovator Theo Pettaras Gives Insight to the Australian Print Market

Published April 3, 2012

Theo Pettaras, CEO and Managing Director of Digitalpress talks about the Australian print market and its challenges.

Transformation for Your Business with John Foley

Published March 27, 2012

John Foley of Grow Socially and interlinkONE shares some key tips from his book, Transformation: A New Path to Profit for the Printing Industry, and it all starts with a business plan.

Herron Printing & Graphics Builds Customer Base with Loyal Customers

Published March 23, 2012

Randy Herron of Herron Printing and Graphics talks about getting new customers in a touchy economy.

Direct Mailing Company Masterworks Looks to Better Personalize Mailing with New Technologies

Published March 16, 2012

Masterworks's Caleb Atkinson reflects on how they can incorporate the technology shown at the pre-drupa HP Inkjet First Look event at O'Niel Data Systems in Dallas.

UK PODi AppForum is Fast Approaching

Published March 16, 2012

Tony Hodgson with PODi UK looks forward to the return of the AppForum event in the UK March 29th.

Universal Healthcare Group Leverages O'Niel Data Systems Experience

Published March 15, 2012

Universal Healthcare Group's Print Production Manager Lynor Romer contributes on how they make use of O'Niel Data Systems experience for their complex material.

Colour Expert Karin Weiss Offers her Experience at HP's Inkjet First Look

Published March 13, 2012

Karin Weiss, Marketing & Colour Expert at Salmat shares her takeaway from the recent pre-drupa HP Inkjet First Look at O'Niel Data Systems.

King Printing's Opinion of HP's Inkjet First Look

Published March 12, 2012

Managing Director of King Printing Adi Chinai shares his thoughts and opinions of HP's pre-drupa sneak peek at HP and O'Niel Data Systems event in Dallas.

The Drive of Offset to Digital is HP's drupa Theme

Published March 9, 2012

Manager of HP Inkjet Press Solutions Steve Welkley continues our coverage of the O'neil Data Systems/HP pre-drupa event and shares a little about HP's drive from offset to digital for its customers.

HP Teases drupa Announcements at O'Neil Data Systems

Published March 8, 2012

Vice President and General Manager for HP Indigo Yishai Amir highlights some of the coverage a select number of customers got to see at the recent O'Neil Data Systems grand opening at their new Plaxo Texas facility.

Get to know Australia's Digitalpress with Founder Theo Pettaras

Published February 27, 2012

Theo Pettaras Founder of Digitalpress shares some background on his Sydney based business.

From Gutenburg to Zuckerberg - Print in the Mix

Published February 20, 2012

Bart Foreman President of Group 3 Marketing comment on how print has evolved to be apart of the mix with new technology mediums.

Bob Berland on Transforming a Print Company into a Communications Provider

Published February 14, 2012

Bob Berland, President of Berland Communications discusses how they transformed their legacy company into an integrated communications provider.

CEO Rab Govil Comments on Business Process Outsourcing Trend

Published February 13, 2012

CEO of Caslon Rab Govil comments on the trend of business process outsourcing as businesses review their marketing and product chains.

Greg Cholmondeley Pushes Caslon and PODi Forward

Published February 2, 2012

Caslon's Director of Web Services Greg Cholmondeley discusses new services in their portfolio to help marketing service providers further their business.

EFI's new offering to the textile printing market

Published January 31, 2012

Cary Sherburne and Strategic Project Manager Mike Wozny discuss EFI's capabilities in textile printing with the introduction of the TX3250R

Habitat for Humanity Cross Media Campaign Case Study

Published January 31, 2012

CEO of Whitestone Marketing Group Alex Marchetti shares an interesting case study on the cross media campaign they built for Habitat for Humanity

Irrelevant Print Trends with Robert Carrier

Published January 27, 2012

Cary Sherburne and Pulp's Robert Carrier discuss the driving forces behing Pulp's change and how some trends are irrelevant when compared to the solutions you can bring the customer.

AppForum 2012 Highlights and Takeaways with Dave Erlandson

Published January 27, 2012

PODi/Caslon General Manager Dave Erlandson highlights 4 key points attendees picked up at this year's AppForum

AT&T's Valerie Vargas Speaks on Direct Initiatives as the AppForum Comes to a Close

Published January 26, 2012

AT&T's Valerie Vargas shares what a major corporation is looking for when reaching their customers through direct initiative at the PODi's AppForum 2012.

Ken Schmidt Shares His PODi AppForum Keynote Thoughts

Published January 25, 2012

Former Communication Director for Harley Davidson Ken Schmidt shares the highlights from his keynote speech at PODi AppForum.

PODi AppForum Kicks Off in Las Vegas

Published January 24, 2012

President of PODi Rab Govil highlights just some of the key features at this year's PODi AppForum.

Kodak President & COO Phil Faraci on Recent Bankruptcy Announcement

Published January 20, 2012

Phil Faraci, Eastman Kodak President & COO shares some answers to common questions they've been receiving about the recent bankruptcy protection filing.

How to Win a $500,000 Multi-Channel Contract with a Nonprofit

Published January 20, 2012

Alex Marchetti, President, CEO of Whitestone Marketing Group shares an interesting case study where a very good professional relationship helped multiple entities land a $500,000 contract.

Kodak's Jon Bracken at GUA 2012

Published January 18, 2012

Richard Romano and Jon Bracken, General Manager of Unified Workflow, chat about the partnership between GUA and Kodak at the 2012 GUA conference in New Orleans.

Herron Printing & Graphics Shows Customers the Value in QR Codes

Published December 16, 2011

Randy Heron of Herron Printing & Graphics shares a case study involving a long term client and how the brought QR Codes into recent campaigns.

Hatteras Extends into Cross Media Services

Published December 13, 2011

Hatteras Director of Cross Media Marketing Jason Eagleson offers advice from his experience jumping into the cross media marketing arena.

Triangle Printers Helps Clients with Web-to-Print Solutions

Published December 8, 2011

Allison Rickett, Sales Manager for Triangle Printers, shares about the company and some of the current solutions they are implementing for their clients.

Digital Innovations Seeks to Make Social Impressions

Published December 6, 2011

Kate Dunn with Digital Innovations Group talks about how they incorporate social media into their direct marketing campaigns and how those tactics can differ for B to C or B to B target audiences.

Herron Printing & Graphics Keeps in Touch with Clients with Social Media

Published November 22, 2011

Randy Herron of Herron Printing & Graphics shares a little information about their social media ventures.

A Case Study in Cross Media Marketing with Mike Kyle from Pace

Published November 17, 2011

Mike Kyle with Pace shares an interesting cross marketing promotional campaign proving that they can walk the new media market talk.

For Consolidated Graphics Color is Key in Photo Books

Published November 11, 2011

Cory Sawatzki, Director of Operations for Consolidated Graphics, shares some of the key things CGX is focusing on with their venture into the photo book niche.

LithExcel's Waleed Ashoo's Advice on Partnering with Advertising Agencies at a C-Level for ROI

Published November 8, 2011

Waleed Ashoo of LithExcel shares a case study of spreading out a campaign over multiple ad agencies to create ROI for their customers.

CEO Mark Sarpa Outlines Progressive Solutions

Published November 7, 2011

Cary Sherburne interviews CEO of Progressive Solutions Mark Sarpa about the company's recent ventures.

Why Pulp Eliminated Print

Published November 7, 2011

Cary Sherburne interviews Crackerjack at Pulp Robert Carrier about the company's change from B&B Printers into the rebranded Pulp that we know today.

Cory Sawatzki Talks About CGX's Venture Into Photo Books

Published November 4, 2011

Consolidated Graphics Director of Operations, Cory Sawatzki discusses their recent venture into the niche photo book market and comments on the shift in the industry as a whole.

Consolidated Graphics Gives Their Staff IT Confidence

Published November 3, 2011

Cliff Hollingsworth, Vice President of Workflow Systems for Consolidated Graphics, shares how CGX alleviates customer's concerns in securing their data.

Allegra Marketing and Print is Focused on the Importance of IT and Securing Your Data in the Cloud

Published October 31, 2011

Ted Raymond with Allegra Marketing and Print shares how they've learned from their early mistakes with their IT strategy and how they are putting increasing efforts in planning their IT infrastructure and securing their cloud services.

James Michelson of JFM Concepts Talks About Cross Media Marketing

Published October 25, 2011

James Michelson shares details about his book Cross Media Marketing 101 and shares how his 10 years of cross media campaign experience can help your business.

Strategy Partners Share European QR Code Use

Published October 21, 2011

Partner Oscar Dubbeldam with Strategy Partners in the Netherlands shares with Cary Sherburne the use of QR Codes in the European market and how quickly they're seeing the adoption rate versus in the U.S.

A Social Tool Discussion with Rick Littrell of Magicomm

Published October 18, 2011

CMO Rick Littrell of Magicomm and Cary Sherburne chat about the social tools that are indispensable in their daily grind.

CGX Constantly Seeks Good Talent to Sell Digital Solutions

Published October 14, 2011

Vice President of Workflow Systems at Consolidated Graphics Cliff Hollingsworth chats a bit about finding good talent beyond the industry.

Ted Raymond of the Allegra Network on Attracting Talent

Published October 10, 2011

Ted Raymond Allegra Network explains how they entice good new talent through multiple channels.

Latin America Market Update with Hamilton Costa of AN Consulting

Published October 7, 2011

Cary Sherburne and Hamilton Costa of AN Consulting chat about the current status of Latin American printers and his prediction of their future market.

Jim Rosenthal: What Printers Need to Know

Published October 7, 2011

Jim Rosenthal VP and COO of Digital Color Graphics discusses two topics that are important to the survival of the industry.

The Future of Print

Published October 6, 2011

Cary Sherburne and Coleman Kane, CEO of PTI sit down to discuss the recent requests for jobs and technologies in the commercial print space and also how they're helping customers delve into the performance of the campaign.

COO Dave Zamorski on Touching the Job Less

Published October 4, 2011

Associates International won the 2010 CIPPI Award for biggest improvement in process management and customer responsiveness and that couldn't have been done without a strong partnership with vendors to reduce the manually going through job after job.

An In-Depth Look at Universal Millenium

Published September 30, 2011

CTO John Sisson and Cary Sherburne chat about Universal Millenium's interesting start leading up to where they are today.

Digital Solutions Provide Graphic Tech with More Versatility

Published September 27, 2011

COO of Graphic Tech Jim Blee sits down with Cary Sherburne to discuss the transition to include digital printing solutions but not fully replace their analog solutions.

A CGX Update with CEO Joe Davis

Published September 26, 2011

CEO Joe Davis provides Cary Sherburne with a recent update on Consolidated Graphics from an executive perspective.

GAP Intelligence Sees In-House Printing with Shorter Runs

Published September 23, 2011

Senior Analyst for GAP Intelligence Jake Fishman tells Cary Sherburne about the tactical market research firm and details some of the findings on how some enterprises are keeping print in-house.

Canon's Revgen Program gives Marketing Teams the Confidence to Sell

Published September 22, 2011

In part 2 of our Educational Video Series we speak with Frances Cicogna, Manager of Production Systems and Product Marketing at Canon, about the success of their at Triangle Printers with the launch of the Revgen Program. successwithprint.com.

Triangle Printers Builds Confidence with Canon's Revgen Program

Published September 20, 2011

In part 1 of our 2 part Educational Video Series we learn about Triangle Printers, some of the services they offer and how they've reached their full potential with Canon's Revgen Program. successwithprint.com.

The Unisource Truck

Published September 19, 2011

Cary Sherburne sits down with Ed Farley of Unisource at GraphExpo to ask, what's up with the truck?

2011 Print CEO of the Year Finalist John Lacagnina

Published September 16, 2011

Cary Sherburne presents John Lacagnina, CEO of SoftPrint Holdings with his nominee award for the 2011 Print CEO of the Year Award.

Triangle Printers Looks for New Talent at Graph Expo

Published September 16, 2011

Sales Manager Allison Rickett of Triangle Printers shares that she's not only looking for new equipment and workflow solutions, but also hopes to recruit future industry leaders.

Carl Gerhardt Print CEO of the Year Nominee

Published September 15, 2011

Cary Sherburne sits down with Carl Gerhart, Chairman and former CEO of the Allegra Network to present his nominee award for the 2011 Print CEO of the Year Award.

Hatteras's J. Eagleson Seeks Software Solutions at GraphExpo

Published September 15, 2011

The Director of Cross Media Marketing for Hatteras, J. Eagleson, shares a little about what he's looking for at this year's GraphExpo.

Kevin Cushing is 2011's Print CEO of the Year

Published September 14, 2011

Cary Sherburne interviews CEO of AlphaGraphics Kevin Cushing about what where the driving factors behind launching him to the top to be named this year's Print CEO of the Year.

Heidelberg's Advice at GraphExpo

Published September 14, 2011

CEO Bernhard Schreier and President James Dunn of Heidelberg sit down in front of the WhatTheyThink camera to not only discuss the new showings of Heidelberg at GraphExpo but also to discuss the printing situation today and offer advice to printers.

Joe Davis Congratulates 2011 Print CEO of the Year Kevin Cushing

Published September 13, 2011

Last year's inaugural Print CEO of the Year and CEO of Consolidated Graphics Joe Davis shares with Cary Sherburne the honor of winning Print CEO of the Year and talks about 2011 Print CEO of the Year Kevin Cushing.

William Arthur Comes to GraphExpo 2011 for Fresh New Technologies and Applications

Published September 13, 2011

J. Saunders, Manager for William Arthur, chats with Cary Sherburne about what the greeting and wedding card company is looking for at the GraphExpo this year.

More Changes at Mimeo

Published September 12, 2011

Continuing a previous conversation, Cary Sherburne and Charlie Corr resume their discussion of recent changes at Mimeo.

Cliff Hollingsworth of Consolidated Graphics on Migration from Offset to Digital

Published September 9, 2011

Vice President of Workflow Systems for Consolidated Graphics Cliff Hollingsworth focuses on the local operating level for migrating from offset to digital and highlights an example of reaching that goal.

Digital Color Graphics Transformation from Offset to Digital

Published September 8, 2011

C.O.O. Jim Rosenthal outlines Digital Color Graphics' digital processes they've included as the technology advanced and why they may well never buy another offset press.

Kodak Enables Printers to Work in a Hybrid Model

Published September 6, 2011

General Manager of Prepress Solutions Doug Edwards discusses Kodak's approach to a printer's digital/offset hybrid model.

The Problem with European Postal Mail

Published September 2, 2011

Netherlands Partner Oscar Dubbeldam with Strategy Partners discusses the different struggles European postal systems are struggling with versus here in the U.S.

Mike Kyle talks about Pace's drastic shift to Marketing Support Provider

Published September 1, 2011

Mike Kyle gives an overview of how Pace transformed a 36 year old printer to Marketing Support Provider by adding a suite of new in house and technological services.

Kodak Grows Business Services

Published August 30, 2011

Cary Sherburne sits down with Vice President of Marketing Judy Pribe to discuss some of the changes Kodak has done to their Services Organization division.

2011 Cross Media Trends

Published August 29, 2011

InfoTrends Group Director Barb Pellow takes a few minutes to discuss some critical trends that will impact the printing and publishing market.

Charlie Corr Discusses Some of the Changes at Mimeo

Published August 26, 2011

Cary Sherburne and Chief Strategist Charlie Corr sit down and discuss recent changes for Mimeo.

A Look at PreCycled Full Service Environmental Services

Published August 25, 2011

Cary Sherburne talks with Dan Horkan, Owner of PreCycled Inc. about the business's background and where they see the future with an increased customer demand for fast turnarounds.

GMC CEO Renee Muller Offers His Advice on Transitioning Your Company

Published August 23, 2011

As the industry sees more print service providers transition to offer other services, choosing what's right for your company can be challenging. Renee Muller, CEO of GMC offers his expertise and advice on successfully making that transition.

Franklin Event is Currently Accepting Reservations

Published August 22, 2011

Co-Chairs of the Franklin Event Gary Dolgins and Marty Maloney share with Pat Henry details about the upcoming event in New York City on September 21st, 2011. For reservations visit www.PIAlliance.org.

Communication Services Provider LithExcel provide social fundraising

Published August 19, 2011

Waleed Ashoo with LithExcel discusses the social media campaigns currently utilized as well as a look at the future for digital printing.

Mercury Print Productions adds Kodak Prosper Press to their book printing lineup

Published August 16, 2011

President of Mercury Print Productions John Place and Vice President of Book Printing Operations Christian Schamberger share with Cary Sherburne their why they chose Kodak's Prosper Press to add to their educational book printing

Digital Color Graphics' social media experiments in business development

Published August 15, 2011

Jim Rosenthal Vice President and Chief Operating Officer for Digital Color Graphics explains how they're playing with social media not just for adding sales as a way of raising brand awareness and prospecting.

Take your post mail digital

Published August 12, 2011

With the global success of secure digital document delivery Senior Consultant for Infotrends Matt Swain discusses how the U.S. is approaching digital post mail.

A tour of the Océ JetStream series with Michael Poulin

Published August 11, 2011

JetStream Product Manager Michael Poulin highlights some of the features and functions of the new JetStream 1400 and 3000 series.

An inside look at U.S. vs EU analog to digital adoption

Published August 9, 2011

Strategy Partner Oscar Dubbeldam sees all sides of the international business coin that is printing. Oscar offers his insight into the adoption of digital over analog and how the two markets compare.

North American strategy for Hunkeler

Published August 8, 2011

Cary Sherburne interviews CEO of Hunkeler Stefan Hunkeler about owning a third generation Swiss company and their plans for the U.S. market.

Whitestone Marketing has 12 years of consulting experience

Published August 5, 2011

CEO Alex Marchetti talks about his firms 12 years of consulting experience in a rapidly evolving technological race.

Demonstration and overview of the ColorStream 3500

Published August 4, 2011

Thomas Hoffman, International Product Manager of the ColorStream 3500 gives us a demonstration of the latest addition to the Océ portfolio.

Kodak's Jon Bracken on workflow

Published August 2, 2011

Jon Bracken, General Manager of Unified Workflow with Kodak, chats with Cary Sherburne about what kind of workflow automation printers should be looking at.

The flexibility of Océ inkjet

Published August 1, 2011

Brian Dollard, Director of Product Marketing for Océ North America, discusses the advantages and flexibility of inkjet as more and more printers transition from offset to inkjet.

World Bank looks to the future of digital

Published July 29, 2011

Jane Bloodworth Manager of Printing Graphics and Map Design with The World Bank shares her views on the future transition to digital and the battle of toner versus inkjet.

Océ's view on the future of inkjet

Published July 28, 2011

Richard Romano sits down with Océ's VP of Technology and Solutions Guy Broadhurst to discuss the Océ inkjet strategy and where the newly announced ColorStream 3500 fits in the picture.

Francis McMahon highlights Océ's recent inkjet printing event

Published July 25, 2011

Francis McMahon, VP of Marketing discusses with Richard Romano the recent inkjet event hat showcases how all of Océ's solutions fit into their inkjet initiatives.

Allegra Marketing uses social media for target practice

Published July 21, 2011

Ted Raymond with Allegra Marketing shares some insight on how they leverage social media not only promote Allegra Marketing but to also target specific jobs.

CEO Alex Marchetti transformed Whitestone Marketing back into a marketing service provider

Published July 19, 2011

Whitestone Marketing was created to help business colleagues needing marketing consulting and direct mailing services. CEO Alex Marchetti talks about losing focus and getting back on the path to marketing services provider.

A discussion with Stefan Hunkeler on the future of feed and finish

Published July 18, 2011

Cary Sherburne asks CEO of Hunkeler Stefan Hunkeler where he sees the future of feed and finishing products in an automated work flow.

Kodak's Aaron Tavakoli on their evolving integrated campaign management workflow

Published July 15, 2011

Unified Workflow Product Manager Aaron Tavakoli discusses the strategy change to Kodak's ICM from a standalone product to a suite of services that customers need.

COO Jim Rosenthal talks about IT services and cloud computing

Published July 14, 2011

Part of Jim Rosenthal's responsibility as COO at Digital Color Graphics levies his experience in IT to look forward to the cloud.

Kodak talks about current graphic market trends

Published July 12, 2011

Chris Payne, Director of Business to Business Marketing for Kodak shares insights on some of the current trends in the marketplace.