WhatTheyThink

Articles by WhatTheyThink

WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.comPrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. 

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Getting Files Fit to Print

Published March 8, 2004

Compatibility Drives Productivity

Published March 8, 2004

To Digital or Not To Digital

Published March 1, 2004

Standards: Learning from Our Past

Published March 1, 2004

The Morphing of Marketing

Published February 23, 2004

Doing Things Right vs. Doing The Right Thing

Published February 23, 2004

By Design: The Artist's Perspective on DI

Published February 23, 2004

The Buzz from PODI

Published February 23, 2004

JDF Update: Preparing for the Flood

Published February 18, 2004

The Power of the Push-Me Pull-You

Published February 16, 2004

Defining the Comprehensive Workflow

Published February 16, 2004

Is There a Doctor in the House?

Published February 16, 2004

That Jet-Lagged Look: Must be a DRUPA Year

Published February 9, 2004

The divergence of convergence

Published February 9, 2004

Using 1:1 Marketing to build relationships

Published February 9, 2004

Tracking the Identity Shift…Through Stock

Published February 9, 2004

Xerox: Phasers Set to Stun

Published February 3, 2004

l Printers Need Digital Infrastructures

Published February 3, 2004

Digital Print Resources On-Demand

Published February 3, 2004

VIM Part 2: Research, Know-how and Chutzpah

Published January 26, 2004

Three Traits of Consistent Workflows

Published January 26, 2004

Where has all the printing gone?

Published January 19, 2004

Printed Procedures Can Aid Sales

Published January 19, 2004

Looking Ahead in 2004

Published January 19, 2004

Welcome to the future

Published January 15, 2004

The Best of 2003

Published January 15, 2004

Looking for the Killer App

Published January 11, 2004

Creative Sales Strategies for 2004

Published January 11, 2004

Digital Selling: So What's So Different?

Published January 11, 2004

First Tracks

Published January 5, 2004

(Once) Made in America

Published January 5, 2004

Three Key Requirements for MFPs

Published January 5, 2004

Once Upon A Difference

Published January 5, 2004

Workflow War

Published December 15, 2003

How Does Your Map of 2004 Look?

Published December 15, 2003

Beyond Enterprise Selling

Published December 15, 2003

Stochastic Screening: Style or Substance?

Published December 12, 2003

Sometimes I Get a Little Grinchy

Published December 8, 2003

Are You Not Listening To Your Customers?

Published December 8, 2003

The Importance of Being Integrated

Published December 8, 2003