WhatTheyThink

Articles by WhatTheyThink

WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.comPrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow. 

Displaying 1201-1300 of 4043 articles

Susan Moore at DPI shares a customer case study and how they automated promotional print material orders

Published September 3, 2010

DPI works with multiple companies with 3rd party communications. Franchises or distributors that channel through a corporate office are good examples. In this interview, Susan Moore illustrates how they built an automated website for a franchise to order and receive new marketing collateral as well as new franchisee marketing kits.

Amy Becham shares how Georgia Pacific manages complex print projects

Published August 27, 2010

Amy Becham, Manager of Graphics and Printing Solutions at Georgia Pacific, details how they helped an internal client get a large binder resource guide as project manager from start to finish. With over 40+ collateral pieces all collated into one binder, outsourcing the right job to the right print vendor was no easy task.

Tribute, Romano, Zwang & Romano discuss IPEX 2010

Published May 21, 2010

What is the most interesting thing at IPEX 2010? Is it the sight of Frank Romano being swarmed by groupies? Or is it Andy Tribute's flair with a Kodak Zi8 camera? Find out, as they join David Zwang and Richard Romano to discuss What They Think is the most interesting stuff at IPEX 2010. First in a series, stay tuned for the Least Interesting, and Takeway awards next week.

David Hess of Proven Direct on closing the loop with PURLs

Published March 29, 2010

David Hess, VP of Sales and Marketing for Proven Direct in Milwaukee, Wisconsin talks about starting out with variable print and learning how to not only improve response rates but create a back end and close the loop on data for the client with their marketing campaigns.

Mine magazine case study in personalization with The Ace Group's Val DiGiacinto

Published March 1, 2010

Related Video

The Ace Group's Val DiGiacinto talks about Time Personalized Magazine Partnership

Val DiGiacinto is VP of Sales and Partner at The Ace Group and President & Owner at Val DiGiacinto & Partners, Inc.

Bill Gilmer of Wordsprint on NAPL consulting

Published February 23, 2010

Dave Erlandson of Caslon on Day 1 of PODi

Published January 27, 2010