For 60 years, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.
Displaying 200-299 of 216 articles
Published June 7, 2018
As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The second in a three-part series, this article examines the hurdles that providers encounter in the market as they attempt to demonstrate value through their services.
Published May 31, 2018
As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The first in a three-part series, this article explores the hurdles that providers encounter in the market and considers the approaches they have developed as they attempt to establish profitable pricing models.
Published May 24, 2018
Earlier this month, the National Postal Forum (NPF) celebrated its 50th anniversary in San Antonio, Tex., with more than 4,000 professionals from the mailing and shipping industry. In addition to the five primary educational tracks over the four-day event, NPF had nearly 130 exhibitors in the exhibitor hall. This analysis provides highlights from the NPF’s Opening General Session, as well as an overview of the USPS’s latest innovations.
Published May 17, 2018
Quad/Graphics has launched Accelerated Insights, a cloud-based software tool to enhance—and some might even say revolutionize—direct mail testing. This article explores the features of Accelerated Insights and describes its effects on direct mailing.
Published May 10, 2018
Managing color in today’s ever-changing environment has long been a challenge for printers. No two scanners, monitors, or printers will reproduce colors identically, making it necessary to implement specialized color management systems to achieve an exact match across devices. This article explores some of the options that are available for printers.
Published May 3, 2018
Smaller print shops face many of the same challenges as larger shops, so the need for a single system of record to manage the business is just as critical. Until recently, the only solution was purchasing an expensive print MIS with integration capabilities and pay for professional services to set up the connectivity to the other software solutions. This article explores how things are beginning to change for the better for small print shops.
Published April 26, 2018
Within the direct-to-shape printing for packaging market, digital printing is generally growing as a complement to offset, flexo, and other analog presses that print labels, folding cartons, flexible packaging, and corrugated. This article explores the direct-to-shape market by answering some basic questions about it.
Published April 19, 2018
The results from InfoTrends’ annual transactional communications survey uncovered some surprising shifts in opinions about paper-based and electronic communications. This article cites recent survey data to explore how printed and electronic bills and statements continue to coexist in the customer communications market.
Published April 12, 2018
Small and medium-sized businesses (SMBs) offer a great deal of opportunity for print service providers. This article highlights key communication trends and opportunities in the SMB market, as identified in Keypoint Intelligence – InfoTrends’ recent research study In Search of Business Opportunities: Finding the Right Prospects.
Published April 5, 2018
All printers are seeking ways to embrace a business and production infrastructure that enables them to add new tools as needed and depreciate tools that no longer serve a need. This article provides a brief overview of the platforms that facilitate these skills as well as a specific example of the Chili Publisher platform.
Published March 29, 2018
Today’s empowered consumers are conditioned to expect instant access to information, goods, and services. These expectations are forcing businesses to reconsider their marketing strategies. This article cites recent research from Keypoint Intelligence – InfoTrends highlighting the importance of a positive customer experience in driving revenue growth and improving customer satisfaction.
Published March 22, 2018
When it comes to managing—and more importantly coaching and developing sales talent—the skills that are required are different than the ones that make a good salesperson. This article highlights research from Keypoint Intelligence – InfoTrends to explore how high-growth sales organizations develop the best talent.
Published March 8, 2018
Personalized video is a popularizing tool with potential for modern customer communications strategies. The technology provides inherently engaging one-to-one audio-visual experiences, but that doesn’t mean that it’s effective independently and by default.
Published March 1, 2018
The industry remains focused on reducing costs through automation. The next decade will be about making print manufacturing smarter as we transition to the next industrial revolution. This article discusses why it is important for all print service providers to prepare, plan, and take steps to implement their own version of Smart Print Manufacturing.
Published February 22, 2018
The combination of more and better consumer data, the drive for personalization, and the affordability of inkjet have finally made creating higher-value communications a market reality. This article explores how IDS.com (a Doxim company) has implemented inkjet production printing technology to make messaging and color more flexible and efficient.
Published February 15, 2018
When print service providers seek to expand their offerings, wide-format printing applications like sign, display, and specialty graphics are often considered an attractive opportunity. This article cites recent research from Keypoint Intelligence–InfoTrends to explore the benefits that wide format can deliver to print service providers that are hoping to enter new markets and achieve higher margins.
Published February 8, 2018
Both UV and aqueous inkjet are growing as alternates to electrophotography (EP) in label converting, and like EP they complement flexography as production-level print technology there. Where do UV inkjet and aqueous inkjet fit? Keypoint Intelligence recently interviewed DLS President Bob Hakman to help answer this question.
Published February 1, 2018
In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article, the third in a three-part series, highlights the biggest challenge print service providers face—transforming their creative ideas into business realities!
Published January 25, 2018
In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article (the second in a three-part series) highlights key application trends that are expected to have a significant impact on print providers' prospects for growth in 2018.
Published January 18, 2018
In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article (the first in a three-part series) highlights key technology trends expected to have significant impact on print providers’ prospects for growth in 2018.
Published November 30, 2017
Even in this digital age, tried-and-true direct mail communications continue to get noticed. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how direct mail can be used to cut through the clutter and capture the attention of today’s “always on” consumers.
Published November 16, 2017
Printing business executives and managers who have learned to fortify their companies' business plans and strategies with a consistent flow of useful and compelling business data will be much better positioned to unlock growth potential and protect against sales declines. This article explores how business leaders can use internal and external information to drive business expansion.
Published October 26, 2017
A case story isn’t just something that you leave behind before you walk out the door. It is a tool that is delivered in a framework to bring personality and credibility to your business. This article explores how the ability to tell a compelling story can create a meaningful connection between a brand and a customer/prospect.
Published October 19, 2017
The third annual thINK 2017 event took place during October 9 – 11 at the Boca Raton Resort & Club. The sold out event was the largest thINK conference yet. This article outlines the key highlights and speakers at the show.
Published August 24, 2017
A number of today’s commercially available digital printing solutions have added units beyond four-color, either inline or offline, to enable special effects that enhance digital print. Unique imaging capabilities can transform printed materials from commodity, price-sensitive offerings to higher-value products that command a premium. This article explores how special effects can enhance the value of print and create new growth opportunities for service providers.
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