Everyone loses when poorly designed pieces make it into the mail, so making direct mail better should be a priority for every print organization that even remotely touches the direct marketing segment. In this article, Elizabeth Gooding offers some best design practices for effective direct mail.
Lod, Israel’s Massivit 3D was founded in 2013, and in the past six years has made a substantial impact with its 3D printing technology. Erez Zimerman joined Massivit 3D four years ago as VP of Global Sales, and was appointed CEO in May 2019. We caught up with Zimerman at the recent PRINTING United show in Dallas.
At the recent SPESA Executive Conference, I had the pleasure of meeting Sarah Krasley of Shimmy, a company that provides training for garment workers using gamification (to make it more engaging) and artificial intelligence for localization, among other things. With automation increasingly expected to eliminate jobs in the textiles and other industries, upskilling of these workers is a critical investment in our future—and theirs.
A graphene jacket. A costly typo in Utah. Merriam Webster’s Word of the Year. The DNA of things”—creating materials with built-in memory. Intricate paper sculptures of microorganisms. Free shipping isn’t always free. User-tracking billboards—and with whom they share data. Who is putting hats on Las Vegas pigeons? KFC’s chicken-scented yule log. All that and more in WhatTheyThink’s weekly miscellany.
The value of printing shipments for October 2019 was $7.65 billion—a pretty big jump from September’s $7.14 billion. October has become the biggest month of the year, and this is the best October the industry has had since 2016.
2019 ushered in new levels of interest in improving and automating workflows, but the level of actual implementation was not as high as we would have hoped to see by now. This article explores some of the barriers to workflow automation and offers insight on overcoming them.
We can have the best business model—i.e., value proposition, profit formula, conversion process, technology, etc.—but if we don’t have qualified people suited to the jobs they hold, it all falls apart. Is this the sort of risk you are willing to take? Shouldn’t you give as much thought to hiring decisions as you do to equipment and software decisions?
Where are retailers along the curve of personalized marketing? What is the ROI? What works and what doesn’t? These were some of the questions Liveclicker wanted to answer with its report “Driving Value with Advanced Personalization.” The takeaway? Basic personalization isn’t enough anymore.
What do you provide for your sales team to get the upper hand in the marketplace? Do you have differentiation? Are you investing in something that will not only win new customers but keep existing ones?
Uteco and Kodak have just announced that they sold the first UTECO Sapphire EVO W product production inkjet press designed for flexible packaging. The “W” refers to “Wide” since this press has a 1250 mm (49 in.) width. The EVO W is the first press to be powered by the Kodak ULTRASTREAM technology. The press supports a higher resolution of 600 x 1800 dpi at up to 150 mpm (492 fpm). Overall productivity can be 4X over existing digital solutions.
A cosmetic chemist who has worked with some of the largest beauty brands, Stas Chirkov saw an opportunity to develop his own line of skincare products based on industrial hemp. In this article, he explains how he got started and details how specialized packaging impacts his ability to market his products.
For decades, digital printing for the fashion, décor, industrial, and graphics industry was relegated to sampling and short-run printing. With the advantages of innovative inkjet technology, the industry is now addressing the demand for environmentally responsible output, innovative designs, and the need to improve supply chain operation. This article examines the latest textile industry trends and the dynamics of digital innovations on this massive industry supply chain, and looks at innovations in design and digital print, as well as cutting and sewing of textile-based products.
Carlsberg Group replaces plastic ring carriers and shrinkwrapping with innovative adhesive dots. The environmental toll of haute couture. A textile-based horror movie. The death of local news. An interactive look at the graphic design and development of New York City’s subway map. An AI system attempts to write about printing shipments. “A fitness tracker for your mouth.” A new look at Marco Polo’s last year in Venice. A Welsh password generator. Cats teaching economics. A $1 hotel room—exhibitionists preferred. A smoke-breathing Godzilla Christmas tree. All that and more in WhatTheyThink’s weekly, Baby Yoda-free miscellany.
Preliminary results from our 2019 Business Outlook Survey show that one-fourth (24%) of survey respondents reported that, compared to 2018, revenues for 2019 were up more than 10%. That’s the highest this has been since we started our annual survey in 2015. Elsewhere, though, things are a bit more muted.
Spandex, Lycra, elastane: Whatever would we do without these stretchy, comfortable fabrics. And digital textile printing adds even more flexibility to what can be done with them. Textiles guru Debbie McKeegan explains.
Many print service providers are considering if and how AR solutions might improve their product offerings. This article explores some of the perceived barriers to AR adoption. Although some of these barriers are very real, some PSPs may be surprised to learn that the impact of others has been exaggerated.
The technological innovations that propel 3D printing also drive advances in 2D printing technology. Whether software, firmware, or fluids, what manufacturers learn about jetting materials for 3D printing can be applied to 2D printing—and many familiar names in the 2D printing space are active in 3D. In this article, Pete Basiliere of Monadnock Insights reports from Formnext, the largest 3D printing technology conference and exhibition, and identifies where 2D and 3D printing technologies overlap.
The Digital Textile Printing Conference 4.0, jointly presented by AATCC and SGIA, is a great way to wrap up a year full of dynamic change for the industry. It’s a full agenda designed to address the needs of everyone, from those that need a primer on digital textile printing, to those looking to expand their digital footprint, to developers who want to bring to market solutions closely attuned to existing and emerging market needs.
“Digital enhancement” or enhanced printing is one of the hottest trends in the industry and has been the talk of many recent trade shows—but enhanced print doesn’t sell itself. Pat McGrew offers some tips and strategies for selling enhanced printing to maximize ROI.
The market for CBD-based products is exploding, and will grow even more once a few of the regulatory issues have been ironed out. California-based CannaBath is an example of an entrepreneurial company that has brought CBD-based bath and body products to market and has benefited from a creative approach to packaging these products in partnership with San Diego-based Hippo Packaging.
Senior Editor Cary Sherburne interviewed Craig Chumney, Vice President of Baton Rouge-based Franklin Direct Marketing, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.
BOBST has been providing solutions to the printing and packaging industries for four generations, and more recently has added digital textile printing to the mix. Cary Sherburne talks with CEO Jean-Pascal Bobst.
Digital print output is forecast to grow by 65% over the next 10 years to reach $230 billion by 2029. This dynamic growth rate will be driven by incursions into package printing, as well as books and other graphic printing areas, according to Smithers report The Future of Digital Print: Long-Term Strategic Forecasts to 2029.
How are the players in the print production process like a group of musicians playing on stage? Idealliance CEO Tim Baechle offers advice for filtering out all the noise we are bombarded with and focusing on “playing in time” with others in the supply chain.
As the textiles and apparel industry continues to take heat for its highly negative impact on the environment, some companies are taking creative approaches to not only creating sustainable garments, but pushing the industry to take more aggressive steps toward carbon-neutral operation. Sheep, Inc., is one of those companies.
In October, overall printing employment dropped -0.3% from September. On a year-over-year basis, though, it was down -2.4%. Production employment was down -0.7% from September to October, but year-over-year was down -4.8%. On the other hand, non-production employment was up +0.7% from September to October, and year-over-year was up +2.9%.
What happens when a print publication goes all-digital? Has Apple News Plus cannibalized publications’ own digital efforts? Gannett and GateHouse to merge and create the biggest newspaper publisher in the US. What is in store for AR in 2020? Well, not Apple Glasses. Manhole cover-based art. Painting on Vans loafers. Hacking into pet dishes? A unique way to drug your Thanksgiving guests. All that and more in WhatTheyThink’s weekly miscellany.
The RMX Network is an alliance of more than 100 independent North American wide-format print service providers. It’s not a franchise, but rather an affiliation of like-minded companies that band together to support each other and help solve problems. We spoke with President Rick Bosworth to learn more about their unique business model.
Digital textile printing is being used for more than apparel. Interior design is a hot market as well! Textiles guru and WhatTheyThink contributor Debbie McKeegan explores the effect of digital printing on an industry with many similarities to that of fashion: the interiors sector, including wall coverings.
The 2019 Digital Packaging Summit (November 11–13) makes keeping a finger on the pulse of the industry a little easier. The equipment and technology providers, packaging and label manufacturers, and analysts in attendance gathered together for a master's level educational experience. This article provides a brief overview of the event and its benefits to the industry.
In the past, surveys have shown that people are willing to provide their personal data in exchange for personalized experiences, but new research from the Advertising Research Foundation (ARF) shows that this willingness is changing. What’s going on?
Your print sales people need a different perspective when selling web-to-print solutions. They need to understand short vs long term benefits as well as how the customer’s convenience is driving loyalty.
Last Fall, Avery Dennison held its Wrap Like a King (WLAK) competition, which honored some of the best and most creative vehicle graphics projects. We spoke with one of the judges and some of the regional winners to get some insight into the vehicle graphics design process.
OnPoint Manufacturing has been looking for a digital textile printing solution that could keep up with the rest of its manufacturing process for some time. The company has determined that the new Kornit Presto digital textile printer fits the bill. Senior Editor Cary Sherburne spoke with Chairman Kirby Best to learn why.
An automated digital weaving loom. Hemp cigarettes are apparently a thing. A hat made of silk from mollusks goes up for auction. The Zagat Guide is back in print. Cassette tapes are coming back into fashion, for some reason. Send your ear data to Sony, for some reason. The bizarre tale behind the first desktop computer. Is online advertising the new dot-com bubble? There’s no such thing as a Millennial—or even a Boomer. Salvador Dalí’s Tarot deck. All that and more in WhatTheyThink’s weekly miscellany.
This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.
What separates small businesses that grow and thrive and those that don’t? A large part of it is whether the business owner has an entrepreneurial spirit. In this article, Wayne Lynn looks at the behavioral traits that make an entrepreneur, and the difference between being a CEO or a business owner and an entrepreneur.
What happens when you show people they can save time by holding their phones up to a black-and-white graphic and connecting directly to a website? I’m having the opportunity to watch it happen in real time.
The merger of software technology stacks and strategy is a key component to any two businesses coming together. It takes time, effort, and patience as technology is uniquely embedded in a business. Be strategic about what you address and when you address it. Not everything should change right away.
The most important thing to realize is that as technologies and markets change, the speed at which a company addresses business transformation can position them as a leader or laggard going forward. Examples of this can be seen in these two formerly leading companies, both with roots in Rochester N.Y., grappling with their own transformations while their customers are hav ing to do the same.
Neenah Packaging recently introduced a new line of hemp fiber folding board to address unique packaging needs in the exploding CBD market. Senior Editor Cary Sherburne spoke to Neenah’s Brand Manager, Michelle Turner, to learn more.
Heading into Fall 2019, the value of printing shipments for September 2019 was $7.14 billion—up from August’s $7.10 billion. It’s not a huge rise, but given that for the last few years September shipments declined from August’s, we’ll take it.
Researchers turn graphene into a superconductor. Are subscriptions next for the iPhone? Deutsche Telekom claims to own the color magenta. An old sewing machine repair shop accidentally became a New York museum. Queens’ new library is all but inaccessible if you’re not an elite athlete. Culinary archaeologists recreate ancient recipes. A 14-year-old inventor solves the problem of cars’ blind spots. “Take down the Mona Lisa!” James Dean to star in a new movie, for some reason. All that and more in WhatTheyThink’s weekly miscellany.
As ink and machine prices tumble, with print speeds and quality increasing at an astonishing rate, there’s a huge opportunity for the digital print community to take advantage of new business opportunities, according to textiles guru and WhatTheyThink contributor Debbie McKeegan. Read the stats!
The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.
Software feels malleable. New features come out. Trade shows are packed full of vendors showing the bright new thing that might lure you into the sales process. Complex software (Print MIS) does not change fast (because it shouldn’t), and the sooner you realize that changing your business is a better strategy, the faster you’ll get to the ROI and business differentiation that a Print MIS can deliver.
What is 5G and what is its impact on sign and display graphics likely to be? Richard Romano spoke with Dexter Johnson, author of a recent ISA white paper called “5G in Signage Technology” about the technology and the advantages of 5G and its potential applications in sign and display.
In Part 1 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at the difference between sales professionals and marketing professionals and where the two processes overlap.
Last week, Senior Editor Cary Sherburne had the pleasure of attending the Executive Conference sponsored by the Sewn Products Equipment and Suppliers of the Americas (SPESA) in New Orleans. This was the first major event planned by the new staff, led by Michael McDonald, President, and by all accounts, it was a huge success.
Hellvetica unleashed. The edge will transform sporting events—and perhaps everything else. Apps for recycling used clothing. A study of mobile technology use by today’s tweens and tweens. Where eagles dare, roaming charges follow. Gift recipients may like poorly wrapped presents better. A hierarchy of candy. All that and more in WhatTheyThink’s weekly miscellany.
Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.
The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.
Will augmented reality finally gain widespread adoption in print and digital marketing communications? When will it move beyond enterprise applications, gaming, and social media? To find out, ARtillry Intelligence worked with Thrive to survey 2000+ U.S. adults.
As we continue to look into the cannabis-related market, including how cannabis-related products are being used in apparel—more specifically, activewear—and the special packaging requirements the market has, we took time out to speak to Christopher Lackner of Mile High Labs in Colorado to gain an understanding of how the hemp plant is processed to deliver CBD-based materials for the market.
Publishing and advertising are among the biggest print-buying markets. Last month, the Census Bureau released its Quarterly Services Survey, which reported revenues for these markets. Publishers’ revenues continue their long decline, while the up-and-down of advertising revenues indicate the extent to which the nature of advertising is changing.
The 14th Graphene Conference meets in Silicon Valley. Bear Naked and Sustainable Pouches. Using digitized books to gauge happiness. English majors are down 25%. What will the Internet look like in 10 years? What does 19 hours on a plane do to the human body? All that and more in WhatTheyThink’s weekly miscellany.
Textiles guru and WhatTheyThink contributor Debbie McKeegan shares her thoughts about fashion on subscription—a new business model for the eco-conscious consumer. Today’s new shopping generation of digital nomads is quite comfortable ordering fashion online, and they idea of renting fashion holds a lot of appeal. Learn more.
Years ago, most businesses only had one shop and/or one channel in a single town. Now, they will typically have a web presence and hundreds or even thousands of shops in different locations as they work to increase sales productivity. This article discusses how to successfully sell W2P solutions to marketers in today’s changing environment.
When you think of promotional products, what comes to mind? Branded hats and pens? Tote bags? Many printers may not see these items going with their clients’ high-end image, so they may not give these complementary offerings a fair shot. But promotional items can also include high-end luxury items used for C-level executives, influencers, and corporate events. Some, like this company’s products, even offer the trendy element of sustainability.
You have a bias for what solutions work; that bias is based on what has worked for you in the past. If you’re a print business owner, buying new stuff feels like a solid way to solve challenges of hiring new employees. Solving print software challenges requires expertise in print software.
Smithers shares its latest research on the security printing industry, forecasting the market to reach $29.8 billion in 2019 and rise to a total value of around $37.7 billion in 2024, as well as some of the trends and changes in such printed materials as banknotes, personal identification, brand protection packaging, and tax stamps.
Pat McGrew wraps up her 12-part series on selling in today’s print environment with some tips for how to tap into the do-it-yourself market, specifically, the variety of businesses that cater to DIYers who are happy to rebuild their lawnmower, re-roof a shed, or add features to kitchen.
In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana. Hippo Packaging in San Diego is focused on meeting the unique packaging needs for this emerging market segment.
Idealliance’s Tim Baechle introduces the new TC1617x (IT8.7/5) printer characterization target, explains how it differs from its predecessors, details its benefits, and describes how printers can use the new target to improve the characterization accuracy of a printing system.
Read classic books on the NYPL’s Instagram. Deluxe edition of a classic Philip K. Dick novel. A compendium of classic arcade typography. An immersive edition of Bram Stoker’s Dracula. An Advent calendar for cats. Custom T-shirts based on Spotify data. The current science of CBD. All that and more in WhatTheyThink’s weekly miscellany.
The hiring process is more important today than it has ever been in the past. Establishing a successful organization involves developing a great sales team and retaining those employees. Print Service Providers can set their businesses up for success by hiring the right sales personnel and fostering employee loyalty with a more sophisticated compensation model.
You probably have a sales plan, a profit plan, and a capital and cash management plan. But what about a talent development plan? Do you know how to grow your human assets, improve the culture, and develop both current and future leaders? In this article, Wayne Lynn explores the need to develop your company’s next leaders.
If you want to grab immediate attention with direct mail, make the mailer look like something other than a traditional letter. Mailers often use envelopes designed to look like USPS Priority Mail, Air Mail, or UPS or FedEx packages. But do some efforts cross the line?
We live in a connected world. The artifacts (documents, spreadsheets, etc.) we create for business should be stored centrally with controlled access in the cloud. Isolated artifacts on employees’ computers slow projects down and make research into past projects nearly impossible.
The trends in labels and packaging have become pretty well-defined in 2019 and will remain a significant focus going forward. The four primary trends are; increased quality, short and on-demand production runs, an increase in personalization, and a focus on sustainability. These trends along with the corresponding messaging will continue to evolve and resonate throughout 2020 and beyond.
The world has become very “data rich” and companies are using this data in ways that just two decades ago were unheard of. It boggles the mind how much information is available and the ways in which organizations are utilizing it!
When you think about digital textile printers and where they might be installed, your first thought isn’t a photo lab. But that’s exactly where the first North American HP Stitch S1000 production model went. Senior Editor Cary Sherburne spoke with Mark Lane, co-owner of American Color Imaging (ACI), to learn how this printer will fit into its overall business model.
Mechanical paper sculptures. A book about Graphene. Did RFID playing cards help a poker champ cheat? LED-based art helps gauge NYC’s water quality. Tech is helping animals communicate better. Real-life Robocop is no hero. Scotch pods?! All that and more in WhatTheyThink’s weekly miscellany.
Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.
Fashion Designer Mary Katrantzou embraced digital textile printing in 2008 and has already become known as the Queen of Digital Print. Textiles guru and WhatTheyThink contributor Debbie McKeegan shares the story of her meteoric rise.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.