At the Frankfurt Book Fair 2021, Intergraf, the European trade association for printing, held a conference on book printing and publishing. Book printing is one of the bright spots among established print applications with increasing sales of printed books. Still, there are a couple of changes in store and several speakers shared their insights. European section editor Ralf Schlözer reports on the outlook for book printing and publishing.
Label and packaging procurement reached new heights during the pandemic, and as a result, while there may not have been many live events this year to showcase the latest trends in label and packaging, hardware manufacturers and software developers have been busy—and the industry has been humming along.
Learning and using modern technology is particularly important in design and publishing today as most industries are struggling to hire people due to a national labor shortage. There is the need to train new workers not just in how to use their devices and applications, but how to streamline their computer usage to get the most efficient work possible. Guest contributor Laura Moynihan, Director of Digital Helpmates, sheds light on the issues of learning and using modern technology.
Koenig & Bauer just reported one of their best years ever, despite the difficulties of the pandemic, and is looking forward to good momentum going into next year. In this interview, Cary Sherburne talks with Kilian Renschler, the new President & CEO for the Americas, as well as Senior Vice President of Marketing Eric Frank, to get the latest details.
While there remains much uncertainty in the print industry after two years of unprecedented disruption, one of the strongest emergent trends post-pandemic has been the interest in more sustainable print processes. Smithers editor John Nelson summarizes these issues in this article featuring highlights from the latest Smithers study “The Future of Green Printing Markets to 2026.”
In this article and accompanying video, Frank celebrates the release of the one-millionth digital font, looks back at the evolution of typeface design and distribution, and provides a comprehensive list of sources of digital fonts.
The latest supply chain victim: blue paint. Adobe Photoshop to add “Prepare as NFT” option. 3D printing system maker Stratasys partners with Prince’s Paisley Park. Making denim production more sustainable. Amazon is now a bigger shipper than FedEx. You can now get nasty emails from your refrigerator. Graphene + gold = smart windows. Interesting facts about “It’s the Great Pumpkin, Charlie Brown.” A lost hiker ignores calls from rescuers. A long lost musical album from The Munsters. Hot dog-flavored candy canes. All that and more in WhatTheyThink’s weekly miscellany.
The global pandemic has turned the entire economic order upside down without sparing the photo printing industry. All previous forecasts turned out to be simply inadequate to the new challenges. This article, written and sponsored by Printbox, discusses how the sales of photo products changed from 2019 to 2020, how the lockdown influenced the behavior and preferences of consumers, and the post-pandemic trends that will affect sales in 2022.
In this piece, textiles expert and WhatTheyThink contributor Debbie McKeegan interviews Dutch designer Irene Van Ophoven about her journey to establishing her own design studio, including how digital technologies have enhanced her ability to create innovative, stunning designs.
It is now more important than ever for providers of transactional communications to deliver the positive experience that their customers have come to expect. Keypoint Intelligence’s newly released transactional communications survey data confirms that a positive customer experience can be a compelling competitive differentiator in today’s market.
Part 2 of a two-part series based on the What They Think webinar “Print Production Outlook: Tracking the Turning Points.” In Part 1, presenter German Sacristan of Keypoint Intelligence analyzed Keypoint and other data on the industry’s growth and key turning points, including the shift to high-speed inkjet. In Part 2, Sacristan analyzes the current and future state of industry applications, as well the state of packaging and labels.
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Greece.
When we think of display graphics in the automotive industry, the first thing that springs to mind is vehicle graphics. But display graphics are taking on new roles as a subset of experiential or environmental graphics for auto dealer showrooms. As the auto sales experience is changing post-COVID (as are so many things), and more auto sales move online to sites like Carvana, display graphics are also in a state of flux.
During the pandemic last year, auto sales dropped radically and innovative auto direct mail campaigns geared down. Fast-forward 16 months and the situation is very different, as more and more people head back out on the road. Joanne Gore looks at how printers, automobile brands/dealers, media agencies, and tech companies are teaming up to create engaging and innovative marketing campaigns for automobiles—and driving business.
Among the many sustainability issues the textiles and apparel industry is facing, textile waste in landfills is near the top of the list. In this article, we talk with Ben Grossman about SwagCycle, his attempt to give back with a goal of landfill divergence for textile-based products, contributing to a reduced footprint and increased circularity.
According to County Business Patterns, in 2019, there were 18,741 employees in NAICS 322219 (Other Paperboard Container Manufacturing establishments), a drop from 21,954 employees a year earlier, and the lowest ebb for this NAICS category. In macro news, new business formation goes “bezonkers.”
Fun facts about the word “orange.” A 1909 patent for a font that can be read either from left to right or right to left. How typeface choice can impact learning and comprehension. Public radio may help save newspapers. Graphene’s uses in dental applications. Meet the Flingbot and its approach to abstract art. What’s behind The Great Resignation? An approach to removing ocean plastic that just might work. A traffic camera confuses a T-shirt with a license plate. Fisher Price’s classic Chatter Telephone can now make real calls, terrifyingly. A new book celebrates the Fillmore East. Get comfy in (or terrified by) giant tarantula pillows. All that and more in WhatTheyThink’s weekly miscellany.
As more companies in the textile and apparel industry look to digital printing for more efficiency and a smaller environmental footprint, it can be confusing to determine exactly where digital textile printing fits. In this guest post from SPGPrints, compliments of Debbie McKeegan and Texintel, Jos Notermans highlights seven different factors that help with that decision process.
Small print jobs have been on the rise, even as many of the pre-production processes have remained unchanged. This article explores how intelligent planning software solutions like those from Tilia Labs can help PSPs better manage the influx of smaller jobs and optimize print production.
You already measure important KPIs in your business. You look at your financials and monitor things like cash position, inventories, age of receivables, maintenance records, equipment productivity, daily production output, etc. When was the last time you measured employee engagement? Wayne Lynn explains how people are the core asset of your business, and why it may be time you started learning much more about them.
Part 1 of a two-part series based on the WhatTheyThink webinar “Print Production Outlook: Tracking the Turning Points.” In Part 1, presenter German Sacristan of Keypoint Intelligence analyzes Keypoint and other industry data on the state of the industry’s growth and key turning points.
“Must-have” features typically are not worthy of holding up a launch or delaying the utilization of software. The best way to assess the importance of features is to start using the software, then you stop assessing “theoretical” importance.
Customers seek an immersive experience orchestrated by authentic people that consistently delivers. Do this well and you will build long-lasting, predictable customer relationships. Do this poorly and the discontinuity of an unpredictable experience will churn customers out of your portfolio. Contributor Preston Herrin evaluates two types of customer context: “New” and “Nurtured.”
As we enter the final months of the calendar year, companies are wrapping up their fiscal year and trying to get sales to close—which can lay the infrastructure for misunderstandings and mistakes. Pat McGrew identifies two common scenarios that can haunt you for a long time after the sale.
Since 2008, latex printers have offered a highly flexible alternative to solvent printers, as they could print on a wide variety of materials, including textiles. In this feature, we look at some users of latex doing creative work for wallcoverings, display graohics, and...voting boxes?
Online printers have carved out a big share of the print business today and their revenue share is set to increase. This is partly driven by new companies starting up with an online business model, and partly by traditional printing companies moving into online print. European section editor Ralf Schlözer looks the post-pandemic status of online print.
August 2021 printing shipments came in at $6.87 billion, up from July’s $6.47 billion. Year to date, January-to-August shipments are $53.42 billion, not far off 2020’s January-to-August number of $53.68.
A deluxe print edition of the story that inspired The Thing. A 14-foot long robotic pen. Waymo’s self-driving cars are flocking to a dead-end street in San Francisco—and no one knows why… A Paris restaurant replaces its chef with a robot. The Casa Grande (Ariz.) Neon Sign Park. The lack of an apostrophe in a Facebook rant gets an Australian man sued. Apps that delete words from stories leaving just the punctuation. Graphene-enhanced bed sheets. PrimaLoft improves its manufacturing technology for insulation used in garments. China’s “Grannies from Hell.” Hand-crocheted plush octopuses. “The Schnauzer Chariot of Kazakhstan.” All that and more in WhatTheyThink’s weekly blasting Shatner into space miscellany.
As we have been discussing in this space, attracting new talent to the textiles and apparel industry is a key challenge. The industry is quite different than it was 40 years ago! Yet it still has a reputation from those days. UK firm CMYUK is making a contribution with its Creatives In Residence program. In addition to winners learning with hands-on experience at the firm, anyone can join the learning virtually. We need more programs like this! Meet the winners and learn more about the program.
With so many available options, deciding which print solutions to incorporate into your business can be an overwhelming task. By identifying your business priorities and assessing which companies and technologies best align with these priorities, you can better determine which technologies and services are best for you and your customers.
Jennifer Matt takes an in-depth look at Print Reach’s MyOrderDesk, a product that has not only stood the test of time but has now become a foundation block in Print Reach’s automation strategy, with a feature set that clearly reflects a product that has evolved with the times and continues down that path.
The United States Postal Service’s Informed Delivery Service is not only growing in subscribers, but it is expanding in services. Its interactive campaigns now offer marketers the option to replace the grayscale scan automatically provided with the service with a full-color “representative” image of each mail piece instead. But is this an option that mailers should rush to embrace?
Kodak has been successfully operating a transformation strategy that has shored up the company while investing in innovation in their core strengths of print (with an emphasis on digital), advanced materials, and chemicals. With the introduction of an EP press designed for folding carton, packaging, and retail POP, Kodak expands their existing packaging portfolio options to a wider audience.
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take an updated look at the printing industry in Austria.
As we look ahead to the upcoming COP26—UN Climate Change Conference of the Parties—in November, it’s a good time to take a look at some of the developments in textiles that will help the industry move forward in a more sustainable fashion. Just Style hosted a COP26 apparel panel discussion to explore these moves and we summarize here.
As print markets adjust to new realities in 2021, there is interest in diversification into security and brand protection features for packaged goods. Smithers editor John Nelson looks at some security printing trends highlighted in the recent Smithers report “The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2026.”
According to County Business Patterns, in 2010, there were 30,048 employees in NAICS 322212 (Folding Paperboard Box Manufacturing establishments). Employment in this category stayed fairly steady throughout the decade, then spiked in 2019 to 47,980 employees. In macro news, sales of light vehicle sales plummeted in September 2021, even as profits reached record highs.
The latest trend in book cover design. A DIY “open source ereader.” A new subscription service for under-appreciated books. “The digital death of the collector.” Turning waste into graphene. Celebrating masks. Biohacking DNA to take over gene sequencing computers. How much would Bach make on Spotify? AI helps Beethoven finish his Tenth Symphony. A gallery of “Strava art.” An ill-advised vending machine for china. All that and more in WhatTheyThink’s weekly fat bear miscellany.
Sustainability is a hot topic in textiles and apparel. One move that is set to help reduce the carbon footprint for the industry is reshoring—producing goods closer to the point of need—which reduces transportation costs and can include establishment of microfactories utilizing digital rather than the often more wasteful analog manufacturing processes. Find out how and why Poland is leading the reshoring charge in Europe in this guest article provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan.
Although there is no question that digital learning is playing a bigger role in education than ever before, printed materials remain critical to learning. This article explores why print-based lessons remain a cornerstone of education in the modern classroom.
According to a new survey by Insightly/Zogby Research, consumers would rather have a tooth pulled, learn a TikTok dance with their kid, and wait in line at the DMV than resolve an issue with a company’s customer service department. Why? Because companies are over-confident in their customer relationships and are more interested in talking than listening.
Finding qualified workers has long been a challenge for the printing industry, a problem only exacerbated by the pandemic. Contributor Lou Caron looks at how we as an industry need to build general public awareness and become experts at hiring.
You can use software as it was designed, or you can stand your ground and request workarounds to force the software to work like you do today. Your flexibility has a greater impact on your business outcomes. Using that flexibility to optimize software utilization is the most powerful lever in your toolbox.
In this article sponsored by HP, Mike Fontana, CEO of Illinois-based American Litho, explains the decision process behind acquiring two HP PageWide Production Inkjet Presses and the value the company has received from its investments. The ninth largest US direct mail producer touts quality, speed, and support as key decision factors.
Sales teams are under increasing pressure to handle more accounts, grow those accounts, and deliver on margins. As a result, sales performance software has become a huge business. Pat McGrew rounds up some leading sales dashboard applications.
While Label Congress was a relatively small event, it appeared to be a very successful one. With a comprehensive educational conference schedule and a small but active expo hall, it delivered what was promised to the exhibitors and, more importantly, to the attendees.
Publishing is a major source of print demand and a thriving publishing industry will benefit print as well. Traditionally, both industries relied very much on each other. Like printing, publishing is also now deeply affected by electronic channels and changes in consumer behaviour. European section editor Ralf Schlözer takes a look at the state of the European publishing industry.
Throughout the industry, from brand identity and messaging to converting and distribution, digital capabilities cause processes in every part of the packaging supply chain to be re-evaluated. Mary Schilling explains how the presence of digital print technology has created stellar opportunities for label, folding carton, and flexible packaging.
Amazon’s new “household robot.” Raven vs. Drone. A calculator that converts normal units to wacky units, such as llama’s spits or bees. The “wonder material” poses national security issues. A 3D map of all the underwater Internet cables. A robot built to spray graffiti. “The world’s first crypto asset trading hamster.” Using AI to summarize books. Are “Zoom booths” in offices likely to be a thing? (We hope not.) How to reduce the environmental impact of your jeans. “I’m not sure Google Sheets is the best way to experience theater.” All that and more in WhatTheyThink’s weekly miscellany.
In the fashion industry, it's been like long-distance runners who have time to finish the marathon. But now they realize they need a sprint. In this article, written by Yoram Burg of Embodee and provided courtesy of Debbie McKeegan, textiles expert and WhatTheyThink contributor, the role that 3D can play in fashion, beyond simply design, is explored and explained.
For those businesses that are considering the transition to a hybrid workflow, it is important to understand the IT and security risks involved. This article describes the components of a successful hybrid workflow and explores the role that print will play.
While the pandemic created many challenges for printers, it also brought opportunities. Some of them were passing, but many will stay with us into the new normal. In this article, sponsored by FLEXcon, Jodi Sawyer explains how being flexible and willing to reimagine businesses to support trends such as BOPIS, digital advertising, and sustainability will be critical for printers to stay relevant moving forward.
Automation is about changing a business process. Focus on the business process, involve the people operating the business process today. Keep full automation as a goal, drive incremental improvement as the strategy.
In case you haven’t noticed, the USPS’s Informed Delivery (ID) program has been growing quietly but steadily. It has grown not only in numbers, but also in trust among ID users. Features have been enhanced, and more PSPs are quietly promoting it as an extra value to their customers.
Tomcsányi Péter, CEO and Founder of Prime Rate, a printing firm located in Hungary, started his journey as a book author looking for a publisher and ultimately ended up starting his own printing company. In this article, sponsored by HP, Péter has been expanding Prime Rate’s digital capabilities by installing HP PageWide Web Presses and converting his entire digital color operation to an HP platform.
As the industry now looks to achieve a degree of normalcy in the post- COVID world, print orders will become smaller and more frequent. This means print service providers (PSPs) must be more agile and responsive, while for OEMs it is creating a new emphasis on digital print technology and customer support services. This is the subject of a new Smithers report, Impact of Changing Run Lengths on the Printing Market. This article offers some highlights from that report.
Digital technologies in print and finishing are in a continuing race against market shifts—and vice versa. David Zwang explains how both hybrid and bespoke print solutions will play an increasing role, and why we are in for some interesting times.
There is no single driver for a successful business. It always requires a balance. But balance is easiest on a strong foundation, and the best foundation is good people. Contributor Dave Fellman discusses how most printers don’t put enough emphasis on the quality of their human resources.
The pandemic placed stress on most industries, but arguably one of the most affected was the sewn products industry, which was already facing challenges pre-pandemic. In a recent interview, Senior Editor Cary Sherburne discussed the state of the sewn products industry with SPESA President Michael McDonald and steps that could be taken to ameliorate those challenges.
From sales to estimating to order entry, Modern Litho’s processes had been steeped in manual touchpoints, and they realized that they needed to upgrade their front-end technology. In this article, sponsored by Kodak, Modern Litho’s Jeff Davidson chronicles the company’s search for and implementation of a new MIS.
According to County Business Patterns, in 2010, there were 84,136 employees in NAICS 32221 (Corrugated and Solid Fiber Box Manufacturing establishments). Employment in this category dropped abruptly in 2012, then continued to rise over the course of the decade, peaking in 2018 at 88,399 before dropping again in 2019. In macro news, three estimates of Q3 GDP.
Scientists have invented a white paint that cools the surface ton which it is applied. Unlocking a mystery of graphene oxide. How to make a living, growing plant-based wig. Scientists create rechargeable light-emitting plants using nanoparticles. Nike develops easy-to-put-on sneakers for people with disabilities. Relive old memories with a gallery of classic 1980s and 90s computer book covers. AI-generated movie posters. Etsy shops now offer a variety of vaccination card holders. A surprisingly extensive list of fictional worms. The impending age of the smart toilet and your—ugh—“analprint.” All that and more in WhatTheyThink’s weekly miscellany.
In the last stage of the process of getting things done we confront the issue of Organization. Being organized and flexible at the same time can be maddening. Without this behavioral competency we can make great decisions on a routine basis and have them fail continually. Wayne Lynn explains why.
Direct mail is a key component of the print spectrum, and its importance will only grow as high-speed color inkjet devices bring new levels of quality and productivity to this market. Sending the right promotions to the right consumers can have a significant impact on their purchasing decisions. This article explores the role that age plays in developing high-impact direct mail that gets noticed.
Thanks to textiles expert and WhatTheyThink contributor Debbie McKeegan, and Tim Phillips of IMI Europe and Catenary Solutions for this informative article that explains the drivers behind the transformation underway in the textiles industry with respect to industrial digital textile printing.
Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.
“Enhancing the Print Customer Connection,” a new report from NAPCO Research/Canon USA, 2021, finds that print quality and customer service may not help printers hold onto customers the way they think. Print management, tracking, and reporting tools may be equally or even more important.
Self-service is an unsettling concept in the traditional business-to-business print world where growth is achieved by pivoting on every custom request from your customers. Online, self-service businesses embrace constraints and reap the benefits in their bottom line.
Sales teams want leads, but they also want to know what the state of the market is. There is a sense that having data in hand will make the selling process easier. It might, but it might lead you astray, especially if it reflects a market of the past. Pat McGrew explains how to use data effectively to plan for the future.
Today, change is happening at an unprecedented rate, and this hyper-change has become a new operating reality for businesses. Customer experience management has matured at the right time to be starkly relevant to business relationships navigating the pressures of hyper-change. Contributor Preston Herrin explains how to use a professionally designed Voice of the Customer survey to gather actionable information about your customers’ experience.
In this bimonthly series, WhatTheyThink is presenting the state of the printing industry in different European countries based on the latest monthly production numbers. This week, we take a look at the printing industry in Norway.
Ever since the onset of the COVID-19 pandemic, there were lots of discussions on how print would be impacted and which print applications would be more or less successful. The German print industry association has not only published 2020 revenues, but has included a breakdown by main applications. European section editor Ralf Schlözer looks at real revenue data that shows how print applications fared in 2020.
David Zwang talks with Carsten Bruhn, the newly appointed president and CEO of Ricoh North America, about how the pandemic has affected Ricoh and its customers, as well as where the printing industry is going as we emerge from the year of COVID.
Does limiting your ink sound counterproductive to creating an expanded color gamut? Over-inking is a common problem seen in the printing world, and especially when it comes to printing on fabrics. Alder Color Solutions’ G7 expert and color IT specialist Bill Owen explains how this misconception can wreak havoc for printers looking to optimize their gamut.
July 2021 printing shipments came in at $6.45 billion, down from June’s $6.69 billion. Year to date, January-to-July shipments are $46.44 billion. At this point in 2020, year-to-date shipments were slightly higher at $46.83. The recovery is proving more challenging than the actual pandemic, it seems.
You’ve heard of “fast fashion,” which is bad? Now there’s “faster fashion,” which is good. Graphene-enhanced sensors allow shoes to diagnose physical and cognitive disorders. E Ink-based displays may be able to play video. Loop helps create reusable packaging. Nebraska’s Morris Press has been printing community cookbooks for decades. A new social media challenge: “beaning.” Bored ape illustration NFTs sell for $24.4 million, for some reason. A new hammer-based screwdriver for getting out corroded screws. A Japanese homebuilder develops home-office sheds for WFHers. A 24-mile NYC road race based on “The Warriors.” A Dutch “toy heist.” The Internet doesn’t exist. All that and more in WhatTheyThink’s weekly miscellany.
Despite the constraints of the pandemic, manufacturers of digital direct-to-fabric printing solutions have been hard at work bring innovative solutions to a market which is already bouncing back. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan highlights the most important developments and product launches in this growth area.
Smart workplaces are quickly taking over more traditional offices. For our businesses to cope in an uncertain future, today’s newest technologies must be blended with the updated versions of commonplace tools like projectors and audio equipment. This article discusses some recent innovations that can help those seeking truly smart offices.
Sir Speedy franchisee CJ Sudman shares insights on operating as an essential business during the pandemic and how he and his team were able to help local schools and businesses find unique solutions to acquire necessary PPE materials.
Jennifer Matt takes an in-depth look at Liftoff, not a traditional web-to-print solution, but one that has expanded its feature set into other software areas (e.g., CMS, ERP). For example, the Liftoff product suite allows you to create content like blogs on your web-to-print solution.
WhatTheyThink European section editor Ralf Schlözer reports on a recent call organized by the German Printing Industry Association (BVDM) to address paper shortages and price increases. While the issues discussed were specific to the German market, the dynamics are similar throughout Europe—and likely all developed economies as well. Find out what this may mean for paper availability and pricing as we head toward 2022.
Guest contributor A.J. Titus, President of Signarama, offers some tips and strategies for taking advantage of potential growth gains in the next 12 months—and how to have some fun doing it. It all starts with creating goals.
Farmington, Maine-based Franklin Printing has a long history of leveraging technology to enhance the craft of printing. Most recently, the company has added an HP PageWide Web Press T250 HD, the first production web press to be installed in Maine, as part of its evolution into the future of print.
Two recent court cases—one in Tennessee and one in Texas—have created new wrinkles in exterior sign code regulations. Meanwhile, communities are trying to apply EMC regulations to internally illuminated signs, and authorities are returning to stricter enforcement of regulations on temporary signage that had been relaxed during the pandemic.
Back in 2015, the United Nations adopted an aggressive sustainability agenda with 17 Sustainable Development Goals (SDGs) that aim to improve health and education, reduce inequality, and spur economic growth—all while tackling climate change and working to preserve the environment. Participation is voluntary and adoption has been sporadic. That led WRAP, a global sustainability charity to establish Textiles 2030, also voluntary, but aiming to transform the way the UK supplies, uses and disposes of clothing and textiles over the next 10 years. Is this a framework the textiles industry in other countries can adopt?
Operating in the printing district of lower Manhattan, close by the Twin Towers, they became inadvertent witnesses to the worst domestic attack in U.S. history. Twenty years later, the events of September 11, 2001 remain seared into their memories.
US Patent Office rules that AI cannot patent its own inventions. Restoring the all-important water jug/lamp balance in your life. Graphene is an essential part of “smart digital roads.” Making a dress out of Target bags. Rubber Band 2.0. Good Lord, Facebook is developing smart glasses. A new project documents how awful the web experience has become. Can plants talk? “Ripper,” the duck that repeatedly said “You bloody fool,” apparently. A website that turns keystrokes into jazz piano notes. Virtually perfect Tiffany lamp reproductions…as cookies. Remembering the hospitality of a Canadian town on 9/11. All that and more in WhatTheyThink’s weekly miscellany.
High-speed production color inkjet systems have truly revolutionized the document printing market over the past decade. Although these advancements have been clear, paper has played a quieter—yet no less important—role in the suitability of inkjet technology for various print applications. Factors like ink coverage, paper type, and running cost play a role in the future growth potential for inkjet.
M&A activity returns to pre-pandemic levels, label companies are red hot targets for PE-backed roll-ups; new national consolidator in commercial print, direct mail is steady, wide format matures; and more…
Sales is being reinvented in the age of self-service. When the customer can make a buying decision without parental supervision (aka a sales representative), you can turn marketing into a sales engine.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.