Editions   North America | Europe | Magazine


Commentary & Analysis

Displaying 4901-5000 of thousands of articles

Meeting the Media Selection Challenge: TransPromo is the Answer

Traditional media spending has declined since 2004, but Internet spending continues to rise with no end in sight. With new technologies emerging, media trendsetters have fallen behind the curve of cultural change. With technology driving such rapid change, it is no wonder that marketing communications have not kept pace.