Some B2B salespeople I encounter baffle me. My work brings dozens of them across my path each year. There’s a significant segment who claim to desire and expect productive careers but who show almost no sign of investing in themselves. I don’t get it.
I have a confession to make. I’m not a Funnelist. I don’t worship at the altar of Funnelism. Never have. It's deadly. Ben Chestnut (founder of MailChimp) was right when he compared the “marketing funnel” to a meat grinder.
Proactive sales and marketing investments are vital to growing and driving business results. Citing research from McKinsey and Company, this article explores strategies for building superior marketing and sales capabilities.
The chart shows one of the rates for Treasury securities called the “constant maturity rate,” used to set rates for instruments like mortgages. The line in the chart is that monthly rate less the year-to-year change in the Consumer Price Index for that month. The Fed has worked hard to keep their interest rates below inflation to stimulate the economy, as well as make housing prices rise so that fewer mortgages were “under water.” It hasn't worked that well, but that's a different topic for a different day. But with all of the worries about the Fed raising rates, the combination of their inertia and changes in the inflation rate may be producing what they've wanted: a Seinfeldian case of “nothing” becoming something. At the end of 2011 the real rate in the chart was -3%, and the last observation in the chart is about +1.5%, a 450 basis point move. For about three years, the CPI has been below the Fed's target of 2%, and in December and January it was negative. February CPI was just reported as an annualized 2.4%, so this rate rise may disappear soon
Standards for “green” or eco-friendly printed products and processes are still in flux, and don’t always gibe with environmental compliance reporting requirements. It pays to know what the differences are.
The horror in his face made me laugh out loud. I was in a videoconference coaching session with a VP, Sales & Marketing. I was coaching some of his salespeople and to track with them, he was doing with me what they were doing. He and I had designed a new business development process from the ground up, and were vetting each stage and step. We were deep into the process, and focused on how to gain access to a decision-maker.
A Chinese computer-to-plate systems manufacturer and an American counterpart have joined forces to offer CTP devices that they say are as good as if not better than any other such solutions now on the market.
In this article, David reviews how four companies are using the technologies he has been reviewing to their advantage. Wilen Direct, K&H Integrated Print Solutions, Hansaprint and Documation have implemented current generation inkjet presses from Kodak, Canon Océ, HP and Ricoh, respectively
Expand your thinking in many directions, beyond the four walls of your manufacturing operations, beyond your business into your customer’s business, and beyond print to the other communication methods that are complimentary to print.
On the face of it, all the GASC announcement says is that there will be a one-year detour to Orlando between now and 2017, when the Print show will have its prescheduled run at McCormick Place in Chicago. That’s also where we’ll be heading for Graph Expo this year—no change there, either. So, what’s the larger story?
Some print service providers are automating production with Web-to-print software, but this strategy does not work for all companies. This article explores why some companies succeed with Web-to-print while others fail.
She was so close. She had worked to develop the opportunity for two years. She had created a couple of key relationships, and developed them very well. She had a good understanding of the customer’s circumstances and special needs. With help, she created a strong proposal and delivered it to her primary contact. Her primary contact recommended that her proposal be chosen. So she rightly believed she was in the lead. And then she lost it. Why? She didn't ask for the opportunity to make a presentation before the final decision was made. She thought her excellent proposal was enough.
On Wednesday, March 18, the Feb removed the word “patient” from the announcement of a potential rate hike, but as the Washington Post explained “Well, the Fed really said that it's going to be more patient than it was before, even if it's not officially so. In other words, it could hike rates at any time starting in June, but it's less likely to do so. And even when lift off does happen, it'll probably happen slower than people thought it would.” There you have it: Janet Yellen does a great Alan Greenspan impression. No one knows what he meant but everyone knows what he said. Dr. Yellen also explained that while the Fed is no longer in the act of quantitative easing, they are replacing all of their holdings as they mature. What got less coverage is that the Fed lowered their forecasts of GDP. For 2015 and 2016 they lowered their prior forecasts by three-tenths of a percentage point. Each tenth is about $150 billion. So their forecast was reduced by $450 billion, or the equivalent of six commercial printing industries. Such data analogies can make one's head spin.
While many other trade events are struggling to survive in a dynamically changing environment, Hunkeler Innovationdays, which has taken place in Lucerne, Switzerland, every other year for the past 22 years (11th event this year!) has continued to grow in both size and vitality. Here’s an overview of the 2015 event.
High, wide, and in its own way, handsome: that’s the kind of machine HP and KBA are out to build in HP’s T1100 Simplex Color Inkjet Web Press, a solution meant to introduce digital printing to top liners for corrugated packaging.
Quad/Graphics has been in the news a lot of late … first with its agreement to acquire at least 20 HP T-Series Inkjet Web Presses, and then with the attempt to acquire book printer Courier Corporation. Senior Editor Cary Sherburne spoke with CEO Joel Quadracci to get more information and find out what else Quad is up to.
Marketing is about delivering qualified leads to your sales team. The online world has converted marketing into a role that can be precisely measured. Start thinking of marketing as a role with a quote (# of qualified leads delivered), stop thinking of marketing as your brand colors or business card design.
Books were ascendant in the printing deal space as RR Donnelley swooped down and snatched Courier Corporation right out of the arms of Courier’s suitor of choice, Quad/Graphics. Almost two and half times larger than Quad, RRD was not about to let this opportunity escape as it did last year when Quad acquired Brown Printing in a sweetheart of a deal.
Infrastructure includes the basic physical and organizational components that contribute to the success of an organization in terms of the sale and delivery of products, services, and solutions. This article is part of a series exploring trends worth watching in the printing industry. It explores the infrastructure investments that are critical for success in today’s market.
Don't let four jagged lines on a chart confuse you, because there's good news hidden inside. The labor market is very dynamic, more dynamic than commonly understood. About 2% of the workforce quits jobs every month, and between 1.5%-2% separate from their positions in other ways because their projects are completed, fired for cause, or downsizings. About 3% of the workforce is hired in different positions every month. What's made the improvement in total employment this past year is the increase in job openings (the blue line in the chart). Note that it has a higher upward slope than the other lines. The number of job openings is now around 5 million per month, more than double that when the recovery started in mid-2009. The bottom line, in red, is “quits.” Most workers do not quit their jobs unless they have something better lined up. That line has a general upward slope, and it is common for this to increase as economies improve and workers feel more comfortable changing positions. Though not population-adjusted, the lines are definitely moving in positive directions, with job openings as the most encouraging of them. What's this mean to printers? Never consider your business contacts in companies as “safe.” As economies improve, job changing increases. Be sure to have multiple engaged contacts in your most important clients. Also, be sure your key employees are kept “gruntled” because disgruntled key employees can be valuable elsewhere.
The Constantia Flexibles Labels Division of Spear Inc. recently announced that it has found a way to make pressure sensitive labels compatible with recycling methods for bottles molded from PET (polyethylene terephthalate) plastic. This is a breakthrough, says the company, because it offers an affordable and environmentally friendly solution for bring pressure sensitive labeling to the 400 billion PET bottles the world uses annually.
Yes, I’m talking to you. You knew exactly what I meant when you saw the headline: itinerant salespeople who move from company to company on about a two-year cycle. Of course they hope that this time will be different, that this gig will last. The problem is they are going to sell as they have before while hoping for a different outcome. The companies that hire them reinforce that false hope, and set them up for one more spin through the failure cycle. It's ugly. And it's expensive.
Facing typical offset run lengths of 750 or less, make-ready waste of as much as 50%, and with evolving customer expectations for more color and higher expectations of color quality and consistency, Liturgical Publications turned to production inkjet as a strategic gamble which has turned into a strategic advantage for this innovative publisher.
The most successful packaging printing companies that Jürgen Grimm has seen are the ones that have their processes most thoroughly under control. In this interview, the president of Heidelberg USA talks about how that control can be achieved.
If your focus is all internal, you are missing the broader context of how your products and services are utilized within your customer’s business. Loyal customers are created when you help them achieve their business results, that means engaging with customers in the broader context of their business.
Not living anywhere near Arizona, I was unaware of the recent “Phoenix Llama Drama,” which is apparently not some new reality TV show. Rather, last month, a brace of the beasts escaped while—and I have to quote ABC News here—“making a therapy visit to residents at an assisted living facility.”
In his book entitled Innovation and Entrepreneurship, Peter F. Drucker states that an entrepreneur “always searches for change, responds to it, and exploits it as an opportunity.” This article explores the ways in which entrepreneurs and service providers can leverage existing technologies to successfully innovate.
In early February, Ricoh and Avanti announced that Allegra Network had chosen Avanti Slingshot as the core of its WorkStream™ integrated web storefront/MIS/workflow automation solution. Senior Editor Cary Sherburne spoke with the franchisor’s executives to get the details of what this means for franchise members and customers.
There is a general (and natural) assumption that commercial printing and the economy as measured by GDP move together. The chart below shows the year-to-year percentage change of the two data series, GDP in red and printing in blue. The chart tracks current dollars and are not adjusted for inflation. Except for a brief period from the second quarter of 1995 through the first quarter of 1996, shipments have lagged GDP growth. What was special about that period? The Internet bubble was beginning, and in September 1995, Netscape had its initial public offering. For those four quarters, commercial printing was an average of 4.5 percentage points better than GDP growth. Prior to that, commercial printing had lagged GDP during a period of slow economic growth. Since Q2-1996, the difference between nominal, unadjusted GDP and commercial printing has been 5 percentage points. The last two quarters of 2014 commercial printing had positive growth compared to the prior year, but still lagged GDP by -1.6 percentage points.
New features, sessions, programs, and speakers at the upcoming International Sign Expo aim to educate present and prospective signmakers about the latest business and technology trends in this growing industry.
Senior Editor Cary Sherburne joined a group of 40 journalists and analysts to help Canon Solutions America celebrate its 2nd anniversary and to learn what is new from the organization and where it is going in the future
Flexo claims almost two-thirds of tag & label market production, but some brand owners still view it negatively. By 2018, 50% of installed tag & label presses will be digital. There’s more—keep reading.
This articles looks at the new Océ VarioPrint i300 sheetfed Production Inkjet press. Additionally, we will take a quick look at the newly announced Océ ImageStream 2400 and the ColorStream 3000Z rollfed presses.
The first impressions of your business will be online. How does your online presence compare to you offline presence? Can prospects understand your business and what you can do for them from your website, your blog, and your social media channels? Your online presence sets up your sales team for success.
In today’s world of instant gratification, it is really hard to be patient. Rather than walking down the hall to talk to your colleague, you can email them from 20 feet away and then march down the hall 15 minutes later to say “didn’t you get my email?”. In the information age, most of us have forgotten what it’s like to not be instantly connected whether we are on vacation, in a restaurant and now even on planes. It has largely destroyed our ability to be patient.
By now, you may have heard about Kodak’s ChiefPackagingOfficer, a new online resource for packaging professionals. If you haven’t, its publisher, Joshua Fedeli, wants you to know why the portal is worth your time, attention, and participation.
Although wearable technologies are still in the early adopter phase, the power of connectivity is driving change at an unprecedented rate. With the information available from wearables, marketers will be able to understand context and generate much more relevant messages. This article is part of a series exploring trends worth watching in the printing industry.
The Fed stopped Quantitative Easing a while ago, and the value of its balance sheet fluctuates around the $4 trillion level. As their holdings mature, their aggressive position in the bond market will slowly unwind. Or will it? The Fed is likely to decide to re-invest proceeds in more bonds and obligations, replacing the matured debt with new ones, but not adding to their overall position unless there is a crisis again. Until their first moves where they doubled their balance sheet quickly, from $800 billion to $1.6 trillion, this measure of the money supply moved steadily at about a 6% annual rate, sometimes a little more, sometimes a little less, about half equal to economic growth and the other half to inflation. Whether or not the Fed will reduce its balance sheet or not is still a question in my mind. They could just hold steady, and let inflation and growth catch up to them, which will take quite some time, but not scare the markets. But something always happens that's not according to plan, and the Fed will be interesting to watch as they move from this unchartered territory to another.
The last time we took a good look at Impika inkjet offerings was prior to drupa 2012 and the Xerox acquisition. Since that last article, Xerox has integrated the Impika organization into the Xerox organization, its former offerings into the Xerox portfolio and now into the Xerox master brand. With the announcement of the Xerox Rialto 900 Inkjet Press, Xerox is releasing the first true collaborative effort following the acquisition.
Parenting and your print MIS have many characteristics in common. They are both long-term investments that essentially never end. There is great potential combined with great frustration and common stages that you will pass through before feeling any sense of accomplishment – always in retrospect.
The US Department of Commerce issued their latest report about capital investment spending in 2013, and we've written about it in a recent blogpost. As part of our analysis, we applied the rate of investment to industry shipments and arrived at the chart below. It shows two rather distinct periods, 2003 to 2007, where capital investment was not as good as the late 1990s, but recovered and stabilized after the first negative wave of digital media. Some of this was replacement of late 1990s equipment that had come off lease. Then there's the 2008 credit crisis and recovery. Capital investment declined in volume as industry shipments fell from the introduction of social media, new devices, and cheaper and faster communications. But the rate of capital investment is slowly rising, even though shipments are shrinking, and the number of plants is contracting. The survivors tend to be healthier establishments, who survived the downturns, and are likely making better investment decisions.
Capacity management has proven to be a challenge for many wide-format print businesses, especially as many jobs are specialized or customized in some way. What are the ways that shops are coping with this “pain point”?
Jimmy Vainstein, senior project manager of the World Bank Group’s Printing & Multimedia explains how investing in a production inkjet printing solution has revolutionized the institution’s business and increased its value to Bank Group clients.
Say “MBO” to anyone in the industry, and the reply will be “folders.” That answer still passes the word association test, but it’s far from being the full story of what this diversified supplier of graphic equipment now has to offer printers and packagers.
While the TAGA Annual Technical Conference doesn’t draw huge crowds, it should. Senior Editor Cary Sherburne speaks with Printing Industries of America’s Dr. Mark Bohan about this year’s program featuring new ideas and solutions for growth.
Do you approach change as an incremental, keep everyone comfortable manner? Or do you see how much the external conditions have changed while your company has stayed still? Is your print software able to support your current and future business needs?
Marketing personnel will be more accountable than ever before for generating sales results. Marketing automation software can dramatically increase leads and profit, and it also provides a greater return on investment in relation to conventional marketing platforms. This article is part of a series exploring trends worth watching in the printing industry.
2015 saw a bigger and better EFI Connect, with more than 1,000 customers in attendance and a total attendance of more than 1,500 people. As usual, the conference featured many educational sessions and outstanding keynotes. But there were some differences this year.
Every February, the Bureau of Labor Statistics (BLS) updates employment data for the prior year and beyond. This year, the revisions to printing industry employment went back to April 2013. When the BLS calculates employment, especially for industries, it uses estimation methods because actual data are not readily available. That actual data are derived from the Social Security tax filings of employers. In this case, the BLS was underreporting employment, especially in mid-2014. Employment data are used as an input into Commerce Department data for the estimation of industry shipments. Those new employment data, though not released publicly, were probably used in recent months shipment calculations when 2014 shipments began to have favorable comparisons to 2013. It is possible, based on these data, that 2014 industry shipments will be revised up in the annual mid-May shipment revision report. An educated guess would put the change at approximately $1 billion, bringing shipments from +0.2% in current dollars to about +1.5%, or flat with 2013 after adjusting for inflation. Nonetheless, employment in December 2014 was less than December 2013. As can be seen in the chart, January 2015 employment is reported as dropping considerably. January and February tend to be slow months, and March can be one of the best. February employment may rise in anticipation.
What does a package do? It contains, protects, transports, and identifies what’s inside it. That’s the neat, four-cornered functional description of a package. Here are some edgier ones—and a couple that don’t have edges at all.
Paper and packaging industry giant MeadWestvaco appears to be at the end of its life as an independent entity. The company agreed to a merger with RockTenn to form a yet-to-be-named successor company. RockTenn’s expertise in kraft paper, corrugated cartons and retail displays will combine with MeadWestvaco’s strengths in paperboard and folding cartons. The result will be a powerful player in the increasingly global packaging industry, with over $15 billion in annual revenues.
Technical printing—graphics that serve the architectural, engineering, and construction markets—has been changing in both positive and negative ways, and “reprographics” shops are changing with the times. And it’s not always just about the equipment.
Radius software for MIS/ERP has been at work in label and packaging printing plants for many years. Now part of EFI, Radius will significantly expand its toolkit within a new framework called EFI Enterprise Packaging Suite.
Let’s get one thing perfectly clear, you DO NOT invest in print software to run your business as it is today. The whole point of software is to enable you to run your business differently - creating more efficiency.
As expected, but still exciting to see, another Next Wave production inkjet print technology has been introduced. This one is from HP, and it continues to show that they haven’t been sitting idle in the time since we last took a good look at their production inkjet offerings.
There has been a surge of growth in what are called “large-format wine bottles.” Magnums, essentially (or would that be “magna”?), or wine bottles greater than 750ml. Indeed, popular sizes include 1.5 liters, 3 liters, and 6 liters. Now, obviously, some of these are intended for parties and other events with large gatherings, not a quiet romantic dinner for two, lest it descend into drunken anarchy (which depends on your approach to dating, I guess).
At the heart of nearly differentiation strategy are techniques for enhancing the overall customer experience. By improving the customer experience, organizations hope to increase customer satisfaction and boost loyalty. This article is part of a series exploring trends worth watching in the printing industry.
WhatTheyThink was present in force at Digital Book World, our first time to attend this event which is in its 6th year. Were you there? We didn’t see many printers! See what Senior Editor Cary Sherburne has to say about this event and begin planning to attend next year.
Recovery indicators in manufacturing continued to retreat in the ISM manufacturing report, in concert with news earlier this week from the Commerce Department that showed five months consecutive decline for factory orders. Non-manufacturing orders rose slightly, but imports continued to pull back. The ISM new orders for manufacturing and non-manufacturing are still above 50, which indicates future growth, but at a slower rate. The NASDAQ index was up in the last month, but is still lower than it was two months ago. Trading has been choppy, which sometimes is indicative of a developing turning point. The one bright spot in the report is a measure of small business, proprietors income, upbeat news in an otherwise tough month.
Twenty years ago when we described the function of marketing we would have started with terms like “creative” and “messaging.” Then we would have talked about distribution channels for getting these creative assets and messages out to the target audiences, primarily consisting of print, TV, and radio.
Throughout the years, our printing industry has always faced challenges with meeting regulatory compliance of existing OSHA rules. Now, in 2015, there are new changes that will bring new impacts. Two of the changes discussed below have come about because of revisions to OSHA’s record keeping and reporting rules and the third is attached to the recent revision of the Hazard Communication Standard.
King Printing continues to grow in a highly competitive book printing market, spurred by its investments in production inkjet printing presses. In this article, sponsored by HP, Managing Director Adi Chinai explains how inkjet printing has changed its business and that of its publishers.
When a business model needs reinvigorating, the first thing to do is to revisit the fundamentals. Heidelberg acknowledges this with “Vision 2020,” a strategic redirection that places new emphasis on the non-machinery parts of its portfolio.
Will it surprise anyone to learn that there’s no universally accepted definition of “sustainable packaging”? Probably not, but the extent of the confusion raises eyebrows all the same. Readers of Packaging Digest discovered this when they scanned the results of a recent survey by the magazine and the Sustainable Packaging Coalition (SPC) into what’s standing between packagers and their desire to make their products more sustainable.
Every business owner has ideas, plans, and a vision for what they want their company to become. There is never a shortage of ideas; there is a severe lack of execution. Good project management can convert more of your ideas to reality through a disciplined execution process that annoys most people involved (especially impatient, attention deficit prone business owners).
The following charts show how job openings have been on a steady rise since the beginning of the recovery in mid-2009, and have now passed the recent peak when the recession began at the end of 2007. But that was a long time ago, and population has grown since that time. The 2000s have a long way to go to catch up with population-adjusted job openings since the turn of the century.
PCs are expected to become secondary to smartphones and tablets for a significant share of consumers. This trend is driving marketers to focus on mobile application development. This article is the second in a series exploring trends worth watching in the printing industry.
How do you decide what kinds of wide-format or specialty printing products and services to add to your current mix? You can jump into a new niche application as a newbie, or organically expand into new directions. As it turns out, there is no right answer—but plenty of wrong ones.
I was talking with the owner of a sign shop recently, and we got to talking about new technologies that sign and display companies were starting to utilize—I was thinking specifically of EFI’s SmartSign Analytics—but he happened to mention other new technologies such as “smart fitting rooms” whereby sensors in a clothing retailer’s fitting room mirror track RFID tags on the clothing you brought in to try on and suggests accessories or complementary items. Sound creepy? It does a bit, doesn’t it?
The dining experience at fast food restaurants isn’t about the dining experience at all. It’s about the price, the availability, and the consistency no matter where you are in the world. The value proposition is clear, you serve yourself, you’re encouraged to clean up after yourself, and clearly by the comfort of the seats, you aren’t encouraged to linger.
The American Forest & Paper Association (AF&PA) has done a nice job of consumer outreach with PaperRecycles.org, a new web site that aims at better educating the public about recovering paper and paper-based packaging for recycling.
Frustration happens, especially with print software projects like Print MIS and web-to-print. When frustration happens do you flex, adjust, look for a solution or do you stay in that frustrated state? Find evidence of the behavior you want more of and reward that behavior, in your people, in your vendors, in your partners – that will accomplish more than yelling, escalating, and threatening will ever do.
About 15 years ago—give or take—in a monthly humor column I wrote at the time for the late, lamented Micro Publishing News, I proposed the idea of a drive-through wide-format printer for vehicle graphics.
To thrive in today’s environment, service providers must connect strategy, capabilities, technology, and specific initiatives. Print and marketing service providers who are willing to embrace change can drive profitable business growth. This article is the first in a series exploring trends worth watching in the printing industry.
In a continuation of the Next Wave of new production inkjet presses and technology series, we cover Super Web Digital, a ‘Made in America’ press manufacturer, which has introduced two new web press platforms based on new Memjet inkjet imaging technology. What makes this interesting is that both Super Web and Memjet have introduced new technology in these products, bringing both of their offerings to a new level.
For those who have been following along, the chart below is the latest update for budget planning. It's always a benefit to understand your sales and costs in historical perspective. Without adjusting for inflation, you could be working on assumption of trends and relationships that are untrue. Make it “real.”
We can’t improve upon a recent press release from the Minnesota Pollution Control Agency (MPCA) about the creation of the world’s largest ball of paper—a stunt with an important point to make about recycling for packaging.
Swiss-based Trendcommerce (Schweiz) AG has always been a trendsetter in Switzerland. The company has secured its market-leading position through the acquisition of production inkjet presses. This has enabled a white-paper-in workflow, virtual elimination of offset printing, reduction in black & white toner-based volumes and a revenue growth of 50% since 2011. Read more in this HP-sponsored story.
EFI Connect, Dscoop X, AMPS Executive Leadership, NPOA, and PODI, the upcoming industry events where you have an excellent opportunity to connect and collaborate with peers. Do you want to do everything in your power to assure your next print software decision is a good one? Get the whole story from a peer who has already implemented the solution.
The number of workers with full time jobs has still not exceeded levels at the start of the recession about seven years ago. This is despite continuous population growth and higher GDP levels for 21 of the last 22 quarters. Of last year's +2.2 million increase in employment, about 970,000 were part time positions. Many part time positions are by choice of the employee, an unknown number may be from distortions resulting from the implementation of the Affordable Care Act, and others are from uneven economic conditions and low expectations about future business conditions. There is some employment optimism in recent surveys of the National Federation of Independent Business and both the manufacturing and non-manufacturing surveys of the Institute for Supply Management.
As I was planning the 2015 editorial calendar for our Wide-Format section, I began by drawing up a list of topics that I had covered, topics that were heavily featured at trade shows like SGIA and ISA, and topics tend to get covered elsewhere in the industry press. And aside from the basic technological topics like “Roll-to-Roll Printers,” “Flatbeds,” “Finishing,” and so forth, the majority of the subject matter was on specific applications—and applications that were all over the map (and some even included maps!).
In the coming year, trying something new rather than continuing with business as usual can be the difference between success and failure. This article leverages recent research from InfoTrends to explore how industry leaders are making the most of today’s turbulent market.
The Darwinian process of growth, change, merger, and failure proceeded with full vigor during 2014. The 241 transactions announced during 2014 in the printing, packaging, and related industries in the US and Canada represent a 40% increase compared to the 172 transactions that we noted during all of 2013. The vibrancy of the market is consistent with the M&A activity noted across many industries over the past year
2015 is already shaping up to be a busy year, and one of the highlights is Hunkeler Innovationdays scheduled for February 23-26 in Lucerne, Switzerland. Cary Sherburne speaks with Standard Finishing President Steven Reny to learn what we might expect at this year’s event.
The checklist RFP (Request For Proposal) fails to deliver the best purchasing decision. Your peers (the voice of current customers) are your most trusted source of information about how print software products perform in live environments and how print software companies support their customers after the sales process.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.