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UK-based Blackdog Digital is a terrific example of a company that has morphed from being a commercial printer to a digital printer to a variable data printer to a full-service provider of cross-media campaigns. Blackdog’s Phil Copperwheat shares his thoughts on the company’s transformation and what other companies need to do to get in the cross-media game.
Commercial printing shipments have been much higher than they are in today's market, but the bounce off the lows of 2014 this year have been notable. The comparisons toward the end of 2015 will be harder to top since the industry started to show this bounceback at the end of 2014. The transformation of commercial printing businesses has been an arduous one, with volume declines of many mainstream products, but a rise in specialty applications. Those new applications are often based in digital printing, such as wide format specialties. There's also a new generation of print business managers who are not burdened by the myopia of history, where print was paramount. These executives and owners have grown up with computers and gadgets and have a better sense of print's new role in media communications
Corporate promulgators of spurious “green” claims that disrespect printing, be warned: a riposte and a recantation may be in your future.
Without leaving their homes or offices, individuals can assess and evaluate an array of products and services. The most successful firms understand that the lifetime value of a customer is more important than the value of the initial transaction. This article explores how Kohler Co. partnered with OneTouch Point to stand out from the competition and maximize the value of long-term customer relationships.
Staffing your technology is as important as staffing your presses. The top characteristics for good technical resources: understand the limits of your knowledge, resist making assumptions, and see opportunities rather than roadblocks.
What would Bubble Wrap be without poppability? Alas, we are about to find out.
As our readers may know, Aurelio Maruggi led the InkJet High-speed Production Solutions (IHPS) division at HP since its inception and has recently moved to a new role within HP. He spent a lot of time with customers and really understood the business and their needs. His successor, Eric Wiesner, has a very different background, but one that is equally valuable to HP and customers alike. I had the chance to speak with him recently about his background and his thoughts about the future.
This privately owned folding carton company follows a straight line from its family values to its strategies for business growth.
We’ve been writing about the adoption of digital publishing tools for publishing and sales enablement. The next wave for this discipline is a natural: employee engagement. We spoke with Douglas Fajardo, CEO of Mirum Miami, an agency working with Sony Latin America, about the impact Sony’s employee engagement app is having on its employee on-boarding process.
As the online world continues to expand, your prospects and customers can become more educated buyers. Your response to this is to invest in your online presence so that first impressions count.
Sleeves are coming on strong as labeling options as numerous technological advances make them more attractive to work with. A recent event in Florida covered some of the most important ones.
Colorado-based EPS Doublet creates amazing event experiences for its many marquis customers and is an expert in experiential marketing. See how the company leverages large- and small-format digital printing to bring innovative solutions to its customers in this article sponsored by HP Graphics Solutions Business.
OK, so you’ve invested in wide-format printing capabilities, the equipment is up and running, the staff is trained, and you’re ready to RIP. How do you get work to run on that equipment?
According to McKinsey & Company, following the leader can be dangerous to your future profitability. This article explores four steps for optimizing performance in today’s digital world, and also discusses the importance of developing a digital quotient.
We all know how the markets seem to panic when the Fed hints that rates will be rising soon, but they already have. That is, the markets have been pushing up the inflation-adjusted 10-year US Treasury since September 2011 by 420 basis points (4.2 percentage points). The rate is now the highest since June 2010, at 2.33%. This measure can be volatile because of the inflation adjustment. We used the year-to-year inflation rate as measured by the Consumer Price Index for that reason. There are Fed governors who believe that they have great latitude to be patient with a rise in inflation since their target of +2% annual inflation has not been met. This means that they believe they have a cushion of “banked” uncreated inflation that they can use up before they move aggressively. Whatever the case, a 25 basis point rise in short term rates is not much, as they might actually be catching up to the marketplace that has already moved and the Fed is already lagging well behind it. They miss an important point. The CPI does not measure inflation in a practical way. If wages are stagnant (though a little better lately), a “mild” 2% rise can be a burden. Median household income is still 4% lower than its peak just after the recession started. A 2% rise in inflation plus the 4% lower income is a 6% difference. That's something that's rarely mentioned in the business press.
Software is mission critical to your business, like other infrastructure investments it takes time and effort to make the best decisions, plan to get the most ROI, and continue to build differentiation in the marketplace. Optimizing your print software investments comes with challenges which every printer faces in order to compete in an increasingly online, digital world.
There’s strength in numbers—and in “clusters” of businesses like the ones that have come together to reinvigorate paper manufacturing in Massachusetts.
In this article, David Zwang looks at the evolution of Color Management in light of the recent approval of CxF3 as a standard by the ISO, what exciting new things it can bring to the process of Color Management in design and production, and what the future holds.
The community of U.S. Esko users descended upon the Fairmont Scottsdale Princess in Arizona earlier this week to sharpen their skills, answer questions, get product roadmaps, and network with Esko executives and engineers as well as a diverse group of their peers.
Since the start of the recovery all the way back in mid-2009, advertising agency revenues have increased by +$32 billion, +40% since that time. There are many economic indicators that have never recovered (such as full time jobs) but ad agency revenues have blown through the pre-recession high of $91 billion and is now running at the rate of $112 billion annually. The agencies have had this performance because they are immersed in the media upheaval, riding and stoking the changes in communications formats on behalf of their clients. Wages have followed this shift in media, and has been documented by us before. The average public relations pay is about $10,000 more than the averaged of all agency wages. Book publishing industry revenues have stabilized, and trends of newspaper and periodical publishing revenues are still down, but at a lesser rate.
Smart screens that look back at their onlookers are only the beginning of the changes that digital technology will bring to signage and display markets that used to belong to—but now must be shared by—conventional print.
InfoTrends’ research has uncovered some key differences in web-to-print adoption among commercial printers versus corporate in-plants. This article leverages recent research to explore some of the differences in how these two groups use web-to-print technology.
Inbound marketing is the strategy of choice for online marketing, content is the main ingredient to any successful inbound marketing strategy. Your content has to be optimized for two audiences; your target customers and the search engines.
Typography for packaging design will never be the same after Hermann Zapf—and always will be.
Printing is easy; it’s all the other stuff that can pose challenges. Producing wide-format output can require a different approach to traditional processes, from selling, to finishing, to transporting. What do you need to know before you take the plunge?
De-evolution for eBooks Platform? – May 2015 M&A Activity, includes commercial printing, packaging, newspapers, and equipment.
In a perfect world, food and beverage producers wouldn't have to spend billions to protect themselves against bogus packaging. But, at least they have effective ways to spend the money.
At the Dscoop Open event (June 3-5 at the Convention Center in Dublin, Ireland), solutions partners shared their perspectives on how to make a “hole in one” with digital printing. This article provides a brief overview of the event’s highlights.
In spite of recent strength in US commercial printing industry shipments, employment is still on a downward path. The industry seems to becoming more efficient, somewhat from better management, and somewhat from consolidation as weak establishments are aborbed or exit the market. Compared to April, however, the Bureau of Labor statistics estimates that employment increased by about 600, which is common compared for May in recent years. The April public relations employment was very strong compared to the prior year and is up +8.8%. When PR employment is excluded from ad agency employment, the number of employees in agencies is still up +2.1%. The employment data have always reflected the changes in the media market as well as the strength in the economy. Though the economy is slow, advertising agencies have reinvented themselves and are very active in social media and digital media production.
Revised Commerce Department Data Sends Forecasts in Opposite Directions: Will US Printing in 2020 be $90 Billion or $27 Billion? ()
Data for the end of 2012 and the beginning of 2013 were revised to a slight rise in shipments when the original data showed a steady and significant decline. That period of mild increase was followed by a period of decline that was smaller in magnitude than originally reported.
A rapid changeover from conventional to digital production was both the cause and the result of the installation of digital printing equipment at Accu-Label Inc.
If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.
SGIA’s Dan Marx shares highlights from the 2015 SGIA Specialty Imaging Industry Survey. What equipment is hot? What products are on the rise, and which are on the decline? In what verticals are the hot prospects? And what is the overall market outlook for the wide-format and specialty graphics industry?
Digital printing for packaging has room to grow and the means to achieve that growth. There was plenty of room for discussion about making it happen at a recent symposium of experts in Tampa.
This chart shows how the US commercial printing shipments have been better compared to the prior year for the last 11 months of reporting by the Commerce Department. What's it mean? We're still averaging $400 million per month less than a similar period in 2010-2011, and we're well below the levels of ten years ago by about -$2.8 billion per month. The recent stability may be the result of several factors. First, weak companies are gone as a result of closures and consoPrinting Shipments Rising, Best April Since 2010lidations, leaving companies that know what modern print users need. Second, there has been a generational change in management to owners and executives who are more comfortable with digital technology because they have always used it, growing up with cell phones, video games, and computers everywhere. Third, the big targets for displacement by digital media have been pulverized, and what remains are specialties and applications more appropriate to a multichannel integrated media marketplace. Fourth, there a more companies using business development techniques (tell us about your target audience and how we can make your digital initiatives more effective) rather than old sales techniques (would you like to see my equipment list?). Then again, it could be the calm before another storm. New data networks are on their way, such as 5G, where two hour movies can be downloaded in six seconds rather than six minutes. Print has a good story to tell, but please, don't make it an old story. Print needs to be fresh and new. The market may be stable now, so use this time well to get ready for the market ahead.
ANRO Communications is well-known in the printing community for its innovation and thought leadership position. In this article, sponsored by HP, Paul DeSantis, ANRO’s Director of IT, talks about how production inkjet has future-proofed the company’s business.
Web-to-print is our term for moving customer engagement online. This represents a big change for most traditional business-to-business printers. This article describes the top five mistakes I see when working with printers through this transition from an offline business to an online / self-service customer interaction model.
Commerce Department Revises US Commercial Printing Shipments Data: Revises Shipments Higher for 2013 and 2014 ()
Every May, the US Department of Commerce issues “benchmark” revisions to the manufacturing shipments data it reports. Every month, the shipments report is used by economists and analysts at Government agencies, such as the Treasury Department, but also by banks, businesses, and others, to identify strong and weak areas of the economy, and to forecast future economic conditions. The reports are based on a combination of actual and estimated data from economic models.
If you work with hazardous chemicals or other substances commonly used in printing operations, June 1, 2015, is the deadline for meeting new requirements to OSHA’s Hazard Communication Standard (HCS), in particular, new warning labels and Safety Data Sheets (SDS). Here’s what you need to know.
Put ink on paper, and you have a print. Do the same thing as part of a process known as selective deposition lamination, and you can have a three-dimensional object in full, ICC-compliant color.
The transition from a Print Service Provider to a Marketing Service Provider has been a topic of discussion for several years now. Although some businesses are making this shift, others are placing a renewed focus on their core competencies. This article cites InfoTrends’ research and explores the challenges that can arise when attempting to make the transition to an MSP.
The Commerce Department released its “Nonemployer Statistics” data for 2013, showing that these businesses increased to 23 million since 2012, and by 30%, three times the rate of population growth, since 2002. Let's call them “microbusinesses.” They are now more than one in seven of the workforce.
When you need a custom software solution, think about assembling a puzzle rather than building from scratch. The software landscape is full of integrate-able pieces that can give you ‘expected’ functionality so you can focus your custom development on what makes you ‘unique’.
When the moon hits your eye like a big pizza pie, it may be because someone has printed or drawn the moon (or another visually arresting image) on the box.
Trust, a handshake, and an eye on luxury packaging are behind the newly formed partnership between Mohawk and Arjowiggins Creative Papers.
If e-ink and e-paper haven’t yet taken the world of graphic communications by storm, that doesn’t necessarily mean they never will.
Adding production inkjet to its book printing operation is enabling Cordoba Printing & Binding of Israel to adjust to drastic changes in the Israeli book market as well as to pursue new business opportunities. Learn more in this article sponsored by Kodak.
Last week, the US Department of Commerce released its annual revisions to manufacturing shipments. Printing shipments estimates were increased a total of approximately $10 billion combined for 2013 and 2014. The data softened the decline in 2013 shipments by a considerable margin and also reaffirmed the recent rise in printing shipments over the last ten months. While shipments in 2014 were still below 2013 on an inflation-adjusted basis, the pattern of the last few years shows a decline in shipments that is more muted than the Commerce Department originally reported. Our advice is the same: this is breathing room that can be used for restructuring of print businesses with forward-looking strategies that can take advantage of the next waves of communications technologies, while implementing sales and marketing processes that are appropriate for the times ahead.
Estimating is a core function for Print MIS software, yet many printers fail to implement this part of the system to a trusted level, hence there is a lot of retreating back to Excel. Estimating is a critical function that needs to be part of your integrated and measureable print management information system.