Premium Commentary & Analysis
Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.
Please offer your feedback to Cary. She can be reached at [email protected].
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Jos Steutelings on Sep 10, 2019
As we at VIGC mention over and over again at our Online Print events #BOPE19 in Belgium and the Netherlands it's all about the right strategy and (online)marketing/sales. But often we see that web-to-print projects mainly focus on technology. Of course this is an important part of the game but in my opinion not the biggest hurdle a printing company has to overcome. Nice article which gives some great insights in spendings!
By Cary Sherburne on Sep 10, 2019
Jos, thank you for the kind words!
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free