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Digital Technologies, Innovation and Sustainability Top the Conversation List at ITMA 2019

Digital technologies, innovation and sustainability were key elements that drew a great deal of attention at the recent ITMA 2019 show in Barcelona. In this second ITMA article, Senior Editor Cary Sherburne highlights some of the advances she noticed during the show. This just scratches the surface of ITMA announcements but provides a feel for the speed with which the industry is adopting digital technologies that affect the entire supply chain.

Monday, July 08, 2019

As we pointed out in our first review of ITMA 2019, digital technologies were a hot topic at the show, both completely digital solutions and digital components within convention solutions. Of equal—and related—importance, there was also a focus on sustainability, with a goal of reducing the industry’s environmental impact: it’s the world’s Number 2 polluter, not a good thing. The show featured many exciting new product launches and innovative technologies and products, including those that leverage the Internet of Things, by 1717 exhibitors from 45 countries. And ITMA 2019 attracted visitorship of over 105,000 from 137 countries, just slightly lower than ITMA 2015 (123,000 visitors) even though the duration of the show was shortened by a day.

Many new technologies were launched, ranging from 3D weaving and knitting to hi-tech nonwovens processes, sustainable chemicals and state-of-the-art garment-making technologies, and wide range of software-powered automation solutions—and, of course, digital printing technologies.

Following are just a few highlights from our visit to ITMA.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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