Embellishments: What’s Old Is New Again and Still Adds Value!—Part 2
Embellishment has been a function of print production for as long as there has been printing. In fact, it almost goes back to the beginning of the writing of documents. There is no doubt that embellishment does add value to the printed product. Especially with the more recent introduction of digital embellishment technologies designed to complement digital printing. Now that embellishments have finally begun to capture market awareness, new developments are happening all the time. In part 2 of this series, David Zwang will look at new mainstream technologies that add embellishments and value to print and packaging production.
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David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.