Pearson Leads the Switch to Color Digital Book Printing

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Pearson Leads the Switch to Color Digital Book Printing

This past year several publishers realized they could increase their print runs for digital books beyond what was previously thought profitable. The key was high-speed, continuous inkjet printing. WhatTheyThink caught up with Pearson Publishing to explore their thoughts on this new format.

By Andrew Tribute Published: December 14, 2010

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.