WhatTheyThink

Acquiring, Selling and Maintaining an Exceptional Customer Web Experience

A White Paper by Cary Sherburne, sponsored by PTI

This web-to-print primer provides real-world advice and guidance on all things web-to-print, from selecting the right solution for your business to selling, maintaining and growing your web presence and the products and services you offer. It also includes real-world experiences that demonstrate the value of establishing and maintaining an exceptional customer web experience, and points to additional resources that will help you in making this journey.

The objective of this primer is to provide you with basic tools, knowledge and questions to ask yourself as you prepare to select or update a web-facing customer experience. It is a starting point that we hope you will find valuable as you embark on the next phase of business development.

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