WhatTheyThink

Strategic Partnerships Help Commercial Printers Transition to New Markets

New business opportunities in labels and packaging, sign and display, and other types of specialty printing

A White Paper by Richard Romano, Senior Analyst, WhatTheyThink, sponsored by Esko

Commercial printers are increasingly seeing new business opportunities in high-growth applications such as labels and packaging, sign and display, and other types of specialty printing. But transitioning to those kinds of printing applications presents numerous challenges, from understanding the hardware, software, and production requirements to the dynamics of unfamiliar markets. Hardware and software vendors like Esko are uniquely positioned to offer printing companies guidance in expanding in these new directions.

This white paper covers:

  1. Growth areas for print: Small-Format Digital Printing, Wide-Format and Specialty Graphics, and Labels and Packaging.
  2. Opportunities and challenges in these growth areas.
  3. Vendor Relations and partnerships to ease transition into new markets.

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