Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     drupa 2016     European Coverage     Production Inkjet Analysis     2016 Business Conditions Report

Selling Digital Printing to Insurance

- Sponsored by Kodak
Registration for this no-charge webinar is available at this special Web page: http://members.whattheythink.com/home/webinarregistrationform4.cfm “Print is a major part of insurance marketing,” said Romano, “representing a spend of $7.0 billion in 2006. On an annual basis, insurance companies mail something to almost every U.S. citizen over the age of 18.” Romano points out that the insurance market in the U.S. is forecast to grow 11 percent to $146.5 billion in 2008. He adds, “There are two levels of marketing and advertising budget. On the corporate level there is national and branding promotion. This pales next to the money spent by individual marketing departments. Marketing managers are responsible for new and existing business. A new program, like nursing home insurance, might have a budget of 30 percent of anticipated business; while, an existing program might have a budget of 2 percent of last years? revenue.” The insurance industry overall spends an average of 13.8 percent of total revenue on marketing budgets. During this session, attendees will learn more about this growing market for digital and conventional print as Frank Romano and industry guests review the market, the products, and the trends of the insurance industry. “It is well known that digital color printing's short runs and personalization capabilities improve targeting, response rates, and overall effectiveness of integrated communications programs,” said Randy Davidson, President, WhatTheyThink. “Printers who can support these programs and help marketers at insurance companies use new media to better track performance against their clients' goals will have an advantage in landing business in the insurance industry. We are pleased that Kodak is sponsoring this event, enabling us to bring this ‘how-to’ session to industry executives.”


Webinar Details

When: Anytime - webinar archive playback is available on demand

Where: Anywhere - all that is required is an Internet connection and a Web browser that supports Flash.

What: Selling Digital Printing to Insurance Webinar


Log in or Become a member to Attend this Free Webinar

Our webinars are provided to members free of charge thanks to support from our sponsors. Basic Membership is free. Log In or Become a Member, doing so is simple and free


If you have any questions about attending or viewing live and archived webinars, please contact us.

For details on Webinar sponsorship opportunities, please .

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved