Log In | Become a Member | Contact Us

Market Intelligence for the Printing Industry

Connect on Twitter | Facebook | LinkedIn

Featured:   COVID-19 Coverage   Printing Outlook 2020   WhatTheyThink Magazine     Production Inkjet     Installations and Placements

Selling and Marketing Digital Printing to Ad Agencies

“Ad agencies influence over $102 billion in print buying in the U.S.,” said Romano. “Eighty percent of creative agencies are involved in print buying decisions and almost all of them play either a primary role or collaborative role in campaign development and direction.” According to Romano, a study by the Rochester Institute of Technology (RIT) Printing Industry Center found that creative agencies play a critical role in the printing industry eco-system. This survey of 250 agencies revealed that creative agencies, and especially the Production Managesr within those agencies, are involved in print buying decisions and account for an average purchase of $1.5 million annually and a median of $400,000. “It is well known that digital color printing's short runs and personalization capabilities improve targeting, response rates, and overall effectiveness of integrated communications programs,” said Randy Davidson, President, WhatTheyThink. “Printers who can support these programs and help agencies use new media to better track performance against their clients' goals will have an advantage in landing agency business. We are pleased to be able to bring this ‘how-to’ session to industry executives.”


Our webinars are provided to members free of charge.
Log In or Become a Member (doing so is simple and free)



Our sponsored webinars offer our members the opportunity to learn from industry experts. They are provided to you at no charge through the generous support of our sponsors. When you register for a webinar, sponsors may receive may receive your contact information including email. If you do not wish the Webinar sponsor to receive your contact information, do not register or view the webinar.

For details on Webinar sponsorship opportunities, please contact our sales team.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved