Sponsored by GMC Software Technology
There is only one real way that potential customers can do an apples-to-apples comparison of your business versus competitors…and that is to look at your respective websites. Your site is your chance to strategically and creatively position your company, your brand, and your unique point of difference to prospects, customers (whose business you want to retain), prospective employees and partners.
You may be surprised to see just how good…and how bad…the competition really is.
Bob Lieber – CEO of OriginalThought – is your guide and commentator for this Industry Website review, sponsored by GMC Software Technology. You’ll see examples of award winning sites from commercial printing and related companies…you’ll see how some of the largest companies are outdone by smaller companies...you’ll learn some big mistakes to avoid and get new ideas you can implement within your own site.
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