Log In | Become a Member | Contact Us

Market Intelligence for the Printing Industry

Connect on Twitter | Facebook | LinkedIn

Featured:   Printing Outlook 2020   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Does personalization really work? Statistically sound research and live use cases tell the story

Sponsored by MindFireInc

The praises of personalization and cross-media have been sung for some time, and we are starting to see more case studies that disclose results of individual personalized campaigns, compared to previous efforts. This webinar will take a broader approach, comparing response rates of more than 650 real-life personalized cross-media campaigns from the MindFireInc database, with data from DMA and PODi to statistically demonstrate the uplift that can be gained from relevant, personalized communications. In addition, the session will include detailed discussion of several recent campaigns that will suggest new options and methods for taking cross-media campaigns to the next level, including closed-loop analysis of the results. For print service providers interested in making the transition to marketing services providers, and for those who have already started this exciting journey, this session will provide actionable ideas that can be translated into exceptional promotional activities on behalf of both clients and the print service provider organization itself. Session attendees will be able to download the research report that is the source of data behind this program.


Our webinars are provided to members free of charge.
Log In or Become a Member (doing so is simple and free)



Our sponsored webinars offer our members the opportunity to learn from industry experts. They are provided to you at no charge through the generous support of our sponsors. When you register for a webinar, sponsors may receive may receive your contact information including email. If you do not wish the Webinar sponsor to receive your contact information, do not register or view the webinar.

For details on Webinar sponsorship opportunities, please contact our sales team.

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved