Sponsored by HP

Today's successful commercial printers have realized that to survive, they need to provide a diverse range of service and product offerings to serve the full gamut of customers' needs. These services can range from non-print media, such as mailing and fulfillment and even non-print media development (like Web site design, direct e-mail campaign management and development, etc.) as well as other types of printing including digital, variable-data printing and wide-format. As printers transform into "marketing services providers," the emphasis is on becoming a "master of all media". Large format represents an important element of that strategy. In this webinar, HP technology expert, Dr. Ross Allen will share the evolution of underlying technology and the importance of large format latex solutions in an eco-friendly environment. You will also hear how service providers have expanded offerings to leverage the brand assets and creative from sales collaterals and marketing brochures and profitably deliver signage and point of purchase display materials. Participants in this webinar will get great technology insight as well as a clear understanding of profitable large format applications.