WhatTheyThink

Harnessing Technology for Business Growth


Sponsored by GMC Software Technology

Improving the efficiency of customer communications has become a global imperative for many organizations. This is driven by the trifecta of an uncertain economy, increased competition and the growing maturity of technology that allows for a functional multi-channel customer communications platform. Increasingly, marketers are seeking out all customer touch points and looking for ways to customize and unify the customer experience. During this session, you will hear from print service providers who have leveraged this customer need to position their businesses for growth, even in tough economic times.

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