WhatTheyThink

Digital Technology: Enabling Short Run Packaging


Sponsored by HP

Packaging is essential in capturing that “first moment of truth” – the three seconds it takes for a customer to notice a product on the store shelf. In today’s economy, that instant represents an incredible marketing opportunity for consumer packaged goods companies when you consider that nearly 70 percent of all purchase decisions are made at the shelf. Brand managers no longer have to compromise on quality and dumb down their package designs when they choose digital print technology. Expanded color options give them the ability to do complex creations not possible on flexo and the ability to handle multiple SKUs or shorter runs to more effectively manage the supply chain. This webinar is designed to share with you how digital technology can effectively be used for digital packaging in a world where everyone wants projects faster, cheaper and more targeted – without sacrificing quality. You’ll get the perspective of the brand manager and label converter on how digital packaging can deliver results.

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