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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: Dave Hunter of Pilot Marketing: The Value of Closed Loop Color Management

Dave Hunter of Pilot Marketing: The Value of Closed Loop Color Management

Published: November 24, 2015

Dave Hunter of Pilot Marketing talks with Senior Editor Cary Sherburne about the value of closed-loop color management, replacing the manual color management process many press operators have traditionally used. Makeready reduced from hours to minutes!

 

Video preview: Marketing: Micro To Mega And More. Exploring What Marketers Want.

Marketing: Micro To Mega And More. Exploring What Marketers Want.

Published: November 23, 2015

InfoTrends Group Director Jim Hamilton talks with Senior Editor Cary Sherburne about upcoming research the firm will be publishing. These include exploring needs of marketers, digital packaging workflow, document outsourcing and more.

 

Video preview: Frank Spends Some Time with the New Xerox iGen 5

Frank Spends Some Time with the New Xerox iGen 5

Published: November 20, 2015

Frank spends some time on the show floor at this years' Graph Expo with the Xerox iGen 5. One of three Must See 'Em winners for Xerox, the iGen 5 adds a fifth printing station extending the color gamut giving more brand color flexibility to printers.

 

Video preview: Steve Kirchof from Labels in Motion on Digital Label Printing

Steve Kirchof from Labels in Motion on Digital Label Printing

Published: November 19, 2015

WhatTheyThink's Pat Henry talks to Steve Kirchof, VP at Labels in Motion about using digital printing technology to produce labels and packaging.

 

Video preview: Mark Hahn on a Notable M&A Transaction

Mark Hahn on a Notable M&A Transaction

Published: November 19, 2015

Mark Hahn, Managing Director at Graphic Arts Advisors talks about a notable M&A transaction in the printing and publishing industry in 2015.

 

Video preview: Dr. Mark Bohan Talks About The Value Of Drupa

Dr. Mark Bohan Talks About The Value Of Drupa

Published: November 18, 2015

Dr. Mark Bohan, VP of Technologies and Research for the Printing Industries of America, encourages North American printing professionals to leverage drupa 2016 as a launching pad for planning of future strategies with advice as to how they should prepare in advance to make their time at the show productive.

 

Video preview: Pazazz Printing Achieves Pantone Certification Across Digital and Offset

Pazazz Printing Achieves Pantone Certification Across Digital and Offset

Published: November 18, 2015

WhatTheyThink's Adam Dewitz talks to Warren Werbitt, Founder and Chief Fisherman at Pazazz Printing. Pazazz recently achieved certification through the PANTONE Certified Printer Program. Warren talks about the market benefits of the program and how the program is opening doors to new business.

 

Video preview: Tuning Communications To The Customer Life Cycle

Tuning Communications To The Customer Life Cycle

Published: November 17, 2015

Francis McMahon, Sr. Vice President of Marketing at Canon Solutions America, speaks about the changing role of print in the communications ecosystem and the importance of participating in communities, such as Primex West recently held in San Francisco.

 

Video preview: Short-run Offset Made Easy at WholesalePocketFolder.com

Short-run Offset Made Easy at WholesalePocketFolder.com

Published: November 16, 2015

Ty Blankenship from WholesalePocketFolder.com is joined by Chris Manley of RMGT to talk about how LED UV offset printing is bringing down the crossover point between offset and digital and introduces more flexibility into the product portfolio.

 

Video preview: Frank Talks Shake Shack Font

Frank Talks Shake Shack Font

Published: November 13, 2015

The folks at Shake Shack have selected a sans serif font that goes beyond the umpteen sans serif fonts that already exist. Neutra is a geometric sans serif designed by an architect.

 

Video preview: Frank and Richard Wrap up SGIA in Classic Romano Style

Frank and Richard Wrap up SGIA in Classic Romano Style

Published: November 13, 2015

Frank and Richard go Romano e Romano at SGIA and give us a good overview of the show along with the typical Romano comedy routine one gets when these two get together.

 

Video preview: SCI Uses Production Inkjet To Help Advertisers Reach Individual Subscribers

SCI Uses Production Inkjet To Help Advertisers Reach Individual Subscribers

Published: November 12, 2015

New Jersey based Strategic Content Imaging (SCI) has leveraged production inkjet printing to deliver innovative services to its publishing, healthcare and other clients. Hear what Dale Williams, Executive Vice President, has to say about their work with Hearst and others to deliver a personalized blend of advertising and direct mail for magazines.

 

Video preview: Single Points of Failure

Single Points of Failure

Published: November 11, 2015

The topic of single points of failure is typically reserved for technology, yet most businesses have humans as their most critical single points of failure. For your business to scale, be sustainable, and to be data-driven, you have to start transitioning knowledge from humans into systems (e.g. Print MIS).

 

Video preview: Scodix: Going for the Gold in Digital Print Enhancement

Scodix: Going for the Gold in Digital Print Enhancement

Published: November 11, 2015

Amit Schvartz, Vice President of Marketing at Scodix, explains the range of digital print enhancements Scodix now offers, including its most recent foiling solution. He explains how digital print enhancement can change the market and drive higher margins. He shows samples!

 

Video preview: Eric Dalton of GMG Americas on Color Management

Eric Dalton of GMG Americas on Color Management

Published: November 10, 2015

Richard Romano talks to Eric Dalton, Director of Sales, Cloud Services, for GMG Graphics, on the latest trends in color management and color management software, and the color management challenges specific to wide-format printing.

 

Video preview: Magazine Publisher Printing More Copies Than Ever Before

Magazine Publisher Printing More Copies Than Ever Before

Published: November 10, 2015

Ron Epstein, publisher of L.A. Parent, augments the printed magazine with events and digital channels centered around education. Print volume for the magazine is growing. "The audience wouldn't even know us without the print magazine." Hear more.

 

Video preview: SGIA’s Dan Marx on 25 Years of Specialty Graphics

SGIA’s Dan Marx on 25 Years of Specialty Graphics

Published: November 6, 2015

Richard Romano talks to Dan Marx, VP of Markets and Technology for SGIA, on the changes that new technologies have wrought on specialty graphics, SGIA, the SGIA Expo, and trade shows in general.

 

Video preview: Frank Takes a Walk Around SGIA Expo

Frank Takes a Walk Around SGIA Expo

Published: November 6, 2015

Frank took a walk down one aisle at the Atlanta SGIA show and saw every kind of inkjet printer. Just walking from one end of the show to the other could take 30 minutes. The array of equipment was overwhelming.

 

Video preview: Frank Visits LogoJet and Is Amazed by the Range of 3-Dimensional Materials and Objects

Frank Visits LogoJet and Is Amazed by the Range of 3-Dimensional Materials and Objects

Published: November 6, 2015

Frank saw a whole tray of golf balls being printed at SGIA and this got his attention. He discovered LogoJet which prints on a wide range of 3-dimensional materials and objects.

 

Video preview: SGIA's Michael Robertson on SGIA Expo Trends and Attendance

SGIA's Michael Robertson on SGIA Expo Trends and Attendance

Published: November 6, 2015

WhatTheyThink's Richard Romano talks to Michael Robertson, President & CEO at SGIA about SGIA Expo tends including growing attendance from commercial printers and sign makers.

 

 

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