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Warren Werbitt Says, “Be a Statistic!”

Published on October 2, 2019

Print evangelist Warren Werbitt joins the WhatTheyThink team for a new regular video series. In this debut installment, Warren looks at the “Trade Show Wars”—PRINT vs. PRINTING United. Any printer who loves print and is proud to be in the industry should attend a trade show—it’s the best way to learn from your peers. In future installments, Warren will answer your questions!

Feedback and questions for future episodes can be put in the comments below or email your private questions to Warren at wwerbitt@stick2.com.

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By Warren Werbitt on Oct 02, 2019

I’m so excited todo this video series I had to be the 1st to comment. This will only work if you folks participate and ask me questions. So please do. Looking forward to the interaction.......I love printing, I F#*@ing love printing!!!


By Lois Lemon on Oct 02, 2019

Hey Warren, We watched your quick video in my class as we prepare to go to 'Print19 in Chicago tomorrow! Thanks for getting Graphic and Printing Science Students at Western Michigan University revved up and ready to represent PRINT!! Lois Lemon Professor/WMU


By Frank Romano on Oct 02, 2019

Welcome to the club.


By Robert Godwin on Oct 02, 2019

As for which show to attend. We did a voice of the customer. Asked printers who have small to medium size output devices, typically owned by smaller shops, which are our market. 75% said Printing United addressed their needs better than Print 19. Cost to attend (and exhibit) was also a factor.

As for who makes print exciting, it’s the marketing team decisions and designers. If they don’t find print exciting, then they choose other channels. The key is to offer services that address those competing channels for marketing and swim a bit further upstream in the decision-making process. Be a more comprehensive solution rather a niche player.


By Warren Werbitt on Oct 08, 2019

Hi Lois,

Thanks for your note. I am happy to know that "Printing's Alive" is still revving people up :)
Get them connected to www.whattheythink.com so they can watch the new ones every week and keep an eye on what else is happening. We need to keep these kids interested in one of the best industries in the world. I am always happy to talk with/to your classes and spread the gospel.


By Warren Werbitt on Oct 08, 2019

Hi Robert,

Glad to know you are going to 1 of the shows. It's more important to show up somewhere than not all. I will tell that I thought Chicago was pretty good. It have a smaller footprint this year, but the people there were doing a lot of talking. Look for me in Dallas as I will be there too.
As per you comment "who makes print exciting? Let me tell you that is our job! the printers job! We have the tools, we should get the designers to work for us so that we can market what we do to everyone. I have always found that as an industry we (printers in general) have never spent any money to market what WE do. I always liked to make up different samples for our sales associates to be able and visit clients (potential) and have something to show, it works better than words. I love Print!


By Warren Werbitt on Oct 08, 2019

Thanks Frank!


By Robert Godwin on Oct 08, 2019

Printing United Booth #8655 Nettl. Ask for Rob Finnie. Not me, but almost as good looking... See What nettl is doing to enhance the printer's presence in the plans of marketers and graphic designers.


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