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The Future of Web-to-Print

Published on July 30, 2018

Dr. Sean Smyth, consultant for Smithers Pira, discusses a study he is working on that takes a look at the current state of web-to print—specifically, systems designed to allow print customers to create professional documents without being print professionals.

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Discussion

By Wally Barr on Jul 30, 2018

Spot on insight. Traditional growth for printers is often expensive and inefficient. Growth can be realized in growing your network or partners. The single biggest flaw in web2print is it focuses much on design only. There is never any emphasis on the copy. Printers don't care about it and companies rarely have a qualified copy writer. So what is produced is both average and similar to other pieces. IE this is where you tell us what you do. Printers need to evolve from simply putting ink on paper. The best way to get repeat business is to produce effective pieces. This goes beyond just attractive and pretty. This is the focus of my business.

 

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