“Publishing” Redefined for a Mobile Marketplace
Jonny Kaldor is the creator of Pugpig, a mobile publishing platform for delivering content in whatever format is optimal for the end-user’s device. He says that as devices and mobile channels continue to proliferate, the only way to keep up with them will be to embrace a create-once, render-many publishing workflow. This is called structured content, and Kaldor thinks that nontraditional publishers may find it easier to develop and share than publishers locked into design-centric, print-based workflows.
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