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Featured:     Printing Forecast 2018     European Coverage

Communication Changes - Impact on Print

Published on October 15, 2015

Jennifer Matt speaks about the dramatic transition we find ourselves in the middle of today, from physical communication mediums to digital devices. This transition is impacting all aspects of your business and your customer’s businesses. The per-page business model that print has been anchored to starts to look awkwardly dated in this connected, mobile, marketplace.

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Discussion

By Greg Goldman on Oct 15, 2015

Thanks Jennifer. Short, concise and spot on.
I would even say the video touches not only the print service providers (page manufactures) but also the publishers delivering content to mobile devices. What I often find in my consulting business is that many of these organizations find the infrastructure and IT they have built and purchased ill prepared to deal with the constant flow of content in today's mobile delivery to their clients. The business model in addition to the rapid change in mobile communication has left many struggling to understand what is the next step to assist their customers from idea through delivery. It clearly is not found in trying to increase the value of the page.

Thanks for posting.

 

By Jennifer Matt on Oct 15, 2015

Greg,

Thanks for your added commentary and perspective.

1) Many printers are trying to compete in this new world order with ERP/MIS systems that can't recognize a product that exits the building via an Ethernet cord vs. a vehicle.

2) Websites that are not optimized for mobile devices or SEO (you can't be found and when you are found, your site doesn't load on my device).

3) Web-to-Print solutions that fail to replace the most popular order entry method in print today (e-mail). Customers want self-service, they don't want to have to talk to you or exchange 3-5 messages to get their order placed.

The communication changes are real. The pace of change is only accelerating. IT/print software is becoming the differentiator that new presses used to be. Its time for printers to embrace this change and do what they did when digital printing hit us - embrace the change, learn, learn, learn so you can remain relevant and continue to solve your customer's communication challenges no matter what the medium.

Jen

 

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