Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Communication Changes - Impact on Print

Published on October 15, 2015

Jennifer Matt speaks about the dramatic transition we find ourselves in the middle of today, from physical communication mediums to digital devices. This transition is impacting all aspects of your business and your customer’s businesses. The per-page business model that print has been anchored to starts to look awkwardly dated in this connected, mobile, marketplace.

Email Icon Email         

 

Discussion

By Greg Goldman on Oct 15, 2015

Thanks Jennifer. Short, concise and spot on.
I would even say the video touches not only the print service providers (page manufactures) but also the publishers delivering content to mobile devices. What I often find in my consulting business is that many of these organizations find the infrastructure and IT they have built and purchased ill prepared to deal with the constant flow of content in today's mobile delivery to their clients. The business model in addition to the rapid change in mobile communication has left many struggling to understand what is the next step to assist their customers from idea through delivery. It clearly is not found in trying to increase the value of the page.

Thanks for posting.

 

By Jennifer Matt on Oct 15, 2015

Greg,

Thanks for your added commentary and perspective.

1) Many printers are trying to compete in this new world order with ERP/MIS systems that can't recognize a product that exits the building via an Ethernet cord vs. a vehicle.

2) Websites that are not optimized for mobile devices or SEO (you can't be found and when you are found, your site doesn't load on my device).

3) Web-to-Print solutions that fail to replace the most popular order entry method in print today (e-mail). Customers want self-service, they don't want to have to talk to you or exchange 3-5 messages to get their order placed.

The communication changes are real. The pace of change is only accelerating. IT/print software is becoming the differentiator that new presses used to be. Its time for printers to embrace this change and do what they did when digital printing hit us - embrace the change, learn, learn, learn so you can remain relevant and continue to solve your customer's communication challenges no matter what the medium.

Jen

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Published: November 22, 2017

Gavin Jordan-Smith Vice President, Industrial Print and Graphic Communications at Konica Minolta provides an update on Konica Minolta lastest advancements in inkjet head technology and new applications these advancements are enabling in industrial and commercial printing.

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved