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Featured:     European Coverage     Production Inkjet Analysis

I Keep Buying New Web-to-Print Solutions, They All Stink!

Published on September 19, 2014

Jennifer Matt talks about what might be the cause of your repeated failure with web-to-print solutions.

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By Robert Godwin on Sep 19, 2014


The short version of your video:

The carpenter says, "I've cut this board three times and it's still too short."


By Jennifer Matt on Sep 19, 2014

Robert - thanks for making me laugh first thing in the morning. It is so easy to make the technology the problem because then you don't have to look in the mirror, the problem is outside of you and your team. Not usually the case and buying and re-buying new and different technology doesn't solve anything but lowering your bank balance.



By Patricia Green on Sep 19, 2014


Also consider that the sales team that presents the software over sells the product to do everything and anything. Then once the initial implementation takes place and nothing works, numerous professional service hours have to be billed just to print one project. So, how can one person or company find out if a software will work on the first day, without additional professional services, misleading marketing information and a lying sales staff.


By Roman Okoyomov on Sep 20, 2014

By the way, also we have to look at back-end processes hardly. I mean, we always think w2p software is just that will solve all the problems with sales, but we often forget to look at the whole picture of our print plant or shop processes missing the production it self.
After all this will lead to "w2p integration project" fail.


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