Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Selling Against Yourself with Web-to-Print

Published on May 15, 2014

Jennifer Matt, Managing Editor of WhatTheyThink's Print Software Section, asks one of her favorite questions: "How would you sell against yourself to your biggest client?"

Email Icon Email         

 

Discussion

By Tami Stodghill on May 15, 2014

Exactly why Enfocus Software created Connect product range. It does exactly what she is recommending! http://www.thepowerxchange.com/man/80

 

By Jennifer Matt on May 15, 2014

Tami - I'm not sure I get the connection between this video that talks about printers using technology to further embed themselves with their customers and the backend workflow tools offered on the site you do PR for?

Customer interactions managed by technology are centered around the order entry process, not PDF workflow processes.

Thanks,

Jen

 

By Jennifer whitney on May 16, 2014

Excellent perspective, thanks for sharing!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

Video preview: Frank: Judge a Book by its Covers

Frank: Judge a Book by its Covers

Published: April 14, 2017

Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.

 

Video preview: Chain of Custody of Print Jobs

Chain of Custody of Print Jobs

Published: April 13, 2017

One of the key functions of a Print MIS is to track where every single job is in your facility. Chain of custody is about inputting the transfer of ownership between resources in your plant. It always amazes us how powerful this one feature of a Print MIS when implemented properly.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved