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MGI's Giselle de la Moriniere on winning a Graph Expo Must See 'Em

Published on October 25, 2012

MGI Marketing Communications Manager Giselle de la Moriniere talks to Cary Sherburne about winning a Graph Expo Must See 'Em Award for the JetVarnish 3D Spot UV coater.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I'm here with Giselle de la Moriniere from MGI and we’re here at Graph Expo and you guys were a winner of a Must See ’Em Award and that was for the JETvarnish 3D.

Giselle de la Moriniere: Yes, we’re very excited about that.

Cary Sherburne: So tell us a little bit about that.

Giselle de la Moriniere: Well the JETvarnish 3D was introduced at drupe – our JETvarnish Spot UV Coater has been out since 2008. We’ve got 120 of them worldwide and it does traditional flat spot UV coating but digitally. So without screens or plates. And so what we’ve done with the JETvarnish 3D is we’ve added a new dimension to it. We’ve made it have additional 3D effects. So with the JETvarnish 3D the printers now have two different tools to finishing to offer their customers – traditional flat spot UV coating in runs of one up to thousands, millions, however many they want to do and then also 3D effects so you can feel any type of raised effects like a snakeskin boot or any type of thing like that. So it’s really fantastic and it’s a great way for marketers to really elevate their brands. Because what you do when you look at the samples, the first thing you want to do is you want to go touch it. So imagine what advertisers and other marketers can do for customers with that type of capability.

Cary Sherburne: And it really will be a differentiator for the printer.

Giselle de la Moriniere: Oh it’s a true differentiator because you’re able to give your customers new ways to communicate and new ways to make their brands stand out. I mean imagine getting a postcard in the mail that you want to just touch it. That’s additional brand recognition that you’re gonna have.

Cary Sherburne: And so you’ve got some show and tell here.

Giselle de la Moriniere: I do have some show and tell here. First thing I don’t know how this is going to come up on the camera. So this is the traditional flat spot UV coating here that we’ve got so you can see the highlighted areas here. So this is what the JETvarnish had traditionally done. So on this side here I can show you the new 3D raised effects so you can see here that you can actually feel the snakeskin boot and the snake here.

Cary Sherburne: Oh my gosh.

Giselle de la Moriniere: Isn’t that neat?

Cary Sherburne: And I don’t like snakes but I’ll touch this one.

Giselle de la Moriniere: And also in the other the important thing about the JETvarnish 3D is its B2+ format so we can actually do a maximum of 20 x 42 sheets. But the other important thing about it that’s new is that we can go directly on to digital prints from our Meteor series or from any other type of digital press. So you can see here this is a print off of our Meteor and you can see that you’ve kind of got the blood, Spartacus here. But you can also feel the effects on the watch. So for digital printers this is great for short runs because there’s no steps in between. It goes straight from your press right to the JETvarnish 3D.

Cary Sherburne: So you can start with offset printing or you can start with digital printing. It really doesn’t matter. It’s a post-process…

Giselle de la Moriniere: Exactly. It’s ideally suited for both, you know, short runs and proofing.

Cary Sherburne: And then how does it – is it UV or how does it dry?

Giselle de la Moriniere: It’s UV. We have LED inside the machine. Then we also have UV curing as well so two different methods. It’s entirely dry when it comes out and it’s ready to go to whatever other finishing you need to do.

Cary Sherburne: That’s great and the LED is low energy consumption.

Giselle de la Moriniere: Very much so. It’s very energy efficient.

Cary Sherburne: That’s great. And are there any restrictions on types of substrates or anything like that?

Giselle de la Moriniere: No, not with the JETvarnish 3D. You know, basic size limit, basic weight limitations. Standard runs up to 675 GSM but doesn’t need to be coated because with the 3D we’re able to – we don’t need that anymore.
Cary Sherburne: Right, exactly. This is great. Very, very, very nice. Thank you.

Giselle de la Moriniere: Thank you. We’re very proud of it.

 

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