Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

FastSigns CEO Catherine Monson on SGIA Day 1

Published on October 19, 2012

Catherine Monson, CEO of FastSigns speaks with Eric Vessels about SGIA 2012, what she hopes to have her team accomplish at the show, trends she's seeing, and promoting their Co-branding program announced at Grap Expo.

Eric Vessels: Hi, it’s Eric Vessels with WhatTheyThink and I’m here with Catherine Monson who is Chief Executive Officer of FASTSIGNS.

Catherine Monson: It’s great to be here. Thank you.

Eric Vessels: Well we’re here at SGIA in Las Vegas at the show and I was just curious, number one, to kind of get your perspective on why you come to shows like this, what you’re looking for – and I understand you have a team here that’s sort of browsing new technologies and trying to come away with something.

Catherine Monson: Absolutely. We’re here at SGIA for two reasons. Certainly it’s to stay on top of technology and I’ve got a team of a dozen people here that are visiting with vendors, looking under the hood of different pieces of equipment and developing relationships. One of the values that we bring to our franchise partners is lower equipment costs and so we’re also negotiating prices on supplies, equipment, maintenance contracts and things like that. So really there’s that whole group here – what’s new in the industry and what can we bring to our franchise partners. And then the second reason that we’re here is we are actively recruiting for conversion candidates. We have an active conversion program. In the last two years we’ve converted 30 independent sign shop owners to the FASTSIGNS brand and SGIA has been a major lead generation source for us. So we’ve got a booth down there. We’ve got a bunch of our franchise development folks that are working it and we have a great value proposition. So if you’re an independent sign shop and you want to help grow your business, if you want to have help in technology and purchasing, in procedures, in systems, employee management, business management and most important marketing FASTSIGNS can help. So what we bring is a powerful brand. We’re on TV; we’re on CNN, MSNBC, Fox News consistently with our message. We have great web presence, great web traffic, the highest in our industry and it’s a really great way to take your sign business to the next level.

Eric Vessels: That’s great. So you’re here as attendees looking at technology and an exhibitor looking to expand your business as well. That’s awesome. Well, I wonder if you could tell us a little bit – it’s early, we’re here early in the show – what you’re seeing so far. Are you picking up on some trends that are down there specifically related to wide format and inkjet?

Catherine Monson: Absolutely. You know certainly we appreciate increased speeds and feeds, it’s very important so that we can be more productive. Always looking at interesting finishing techniques and there’s lots of good finishing equipment down there. Because we can provide so much more value if we can finish the piece in an unusual and unique manner so that we’re bringing – as opposed to just competing in a commodity space it’s all about price but bringing more value by finishing. We’re really excited about looking at new textile technologies. We think that that’s going to be a really big and important factor for us going forward in the future, less competition, some more interesting things you can do with soft signage. A couple of years ago I was in Europe at FESPA and it was interesting to see – Europe has had more of a green focus than the U.S. has. Part of that might be is that their gasoline or their petrol runs five times the price that ours does. They’re really focused on that and soft signage, fabric signage, was really ubiquitous in Europe and you don’t see much of that here yet. And so we really think that that’s going to happen. We’re also looking at some new films and substrates that are more green, more friendly to the Earth and certainly looking at latex and UV technologies, flatbed cutting – so lots of exciting things. They’re more iterative as opposed to revolutionary but very important iterative changes.

Eric Vessels: Great. And that’s why you’re here to keep up with all the tiny changes year in and year out, right?

Catherine Monson: Absolutely.

Eric Vessels: Well Catherine, thanks a lot for speaking with us and have a great show.

Catherine Monson: Well thank you so much. It’s a pleasure being here. Thanks, Eric.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: 20th Edition of the Color Conference Explained

20th Edition of the Color Conference Explained

Published: January 23, 2018

Joe Marin, Vice President of Education and Training at the Printing Industries of America, and the PIA team did an outstanding job of organizing this year's Color Conference, the 20th edition. In this video, he talks about the strategy of bringing in fun, thought-provoking and inspiring keynotes along with the more granular sessions the conference is known for.

 

Video preview: ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

Published: January 22, 2018

SGIA's President & CEO Ford Bowers shares information about the upcoming ThreadX Conference, scheduled for 25-28 February in Palm Springs. Designed to support the garment and apparel decorators community, the second largest community within SGIA, ThreadX will feature well-known speakers and thought leaders from the industry.

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

View More Videos

 

Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

WhatTheyThink Job Board

View More Jobs

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved