Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

John Foley on some of the changes he is seeing at Graph Expo

Published on October 11, 2012

John Foley on some of the changes he is seeing at Graph Expo

Hi, it’s John Foley from interlinkONE and GrowSocially and I’m here at Graph Expo 2012. It’s pretty busy downstairs. I just got here, it just started about an hour ago. I saw all the vendors here. I think people are really excited.

It’s interesting because we have a changing industry and what’s next? I look at the marketing pavilion and see how much that has grown. I look at vendors that provide more than, that is, a manufacturer more than just providing a piece of equipment. They’re providing the tools and the equipment around it, not just the printer itself. I think that’s – and resources, so services. I like to see how that’s diversifying.

Someone asked me last night, “What do you see in the future of Graph Expo as an event?” I think we’re gonna see some monumental changes in order for it to actually grow versus contract. That’ll be in terms of marketing. I think the more marketing things that they can help their target audience with will actually help them grow and prosper versus stay in the transactional commodity business. And anybody that knows me knows that’s my shtick anyways but its reality. We have to find different things that people can learn to grow their business for service providers to actually thrive. There’s no such thing as survive for me. You have to thrive or grow your business.

So I think the shape of the shows will change. I think we’ll start bringing in folks that actually, that is, marketing things. Maybe we have sales seminars. We have all kinds of things in here and vendors that aren’t in just selling maybe a manufactured piece of equipment or software or mailing or inkjet. I think you’ll see other vendors come in – different types of software that come in here and do that. And everything from content management – maybe some inbound marketing – all these types of things will come in here and I think it will make and continue to have a very good event here.
?Today I thought I’d take a quick second and talk a little bit about mobile marketing for the print industry. Or let’s call it the marketing industry. I think today it’s a great opportunity – I hear on the streets that QR codes are already dead. They’re far from it. Much like print might be not dead in some marketing campaigns either but the reality is there’s so much opportunity for a service provider to embrace mobile communications like interactive print with a QR code or augmented reality.

I know you might be hearing it but really you should be practicing that today and just because the iPhone didn’t come out with a near field communication component doesn’t mean that we shouldn’t be experiencing near field communication because it’s in the galaxy. What is it the S – I forget what particular model it is but - the Samsung Galaxy.

Anyways I think that service providers have a great opportunity to actually maximize on that, learn how to sell it, learn how to bring it in and listen to customers, try to reach their mobile audience because that’s really the value proposition that a service provider could give to their potential customers. I can help you reach your mobile audience. How do you do it today?

So anyways, that’s my two cents on mobile marketing for the service provider.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Interview with Koenig & Bauer CEO Claus Bolza-Schünemann on the company's 200th Anniversary

Interview with Koenig & Bauer CEO Claus Bolza-Schünemann on the company's 200th Anniversary

Published: September 22, 2017

Cary Sherburne talks to Koenig & Bauer CEO Claus Bolza-Schünemann during a press event for their 200th Anniversary Celebration. They discuss the new/old branding and how the company will be moving forward and taking on the next two hundred years.

 

Video preview: PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

Published: September 21, 2017

The Print and Graphics Scholarship Foundation (PGSF) has launched a new campaign that includes a poster and brochures that show students various career paths in graphic communications. Dr. Joe Webb talks with John Berthelsen, VP of Development about the campaign. Watch to learn more about how you can get involved.

 

Video preview: Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Published: September 20, 2017

Rob Daniels, President of Quality Tape and Labels, joins Senior Editor Cary Sherburne to talk about how a traditional fourth-generation flexo business got into the digital business. With zero digital business 10 years ago, the company now is producing more than 14 million impressions per month on three HP Indigo presses.

 

Video preview: Zwang on Advancements Across Toner and Inkjet Digital Printing

Zwang on Advancements Across Toner and Inkjet Digital Printing

Published: September 19, 2017

David Zwang provides his perspective on digital printing technologies from toner-based machines to production inkjet. The show marked the mainstreaming of expanded color capabilities in toner such as white inks and fluorescent inks. On the production inkjet side there are number of emerging next generation platforms to consider.

 

Video preview: Print 17:

Print 17: "best show in recent years" but "our work is not done"

Published: September 18, 2017

WhatTheyThink sat down with NPES President Thayer Long at the end of Print 17 to talk about what worked with the changes to the Print show and the evolution of graphic communication trade shows in the US.

 

Video preview: Random Automation at Print 17

Random Automation at Print 17

Published: September 15, 2017

On day 3 of Print 17 Frank Romano pitched the most random idea for a show floor tour video. Frank said, "I want to do something that has never been done before." We said sure. Next time, we'll ask more questions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved