Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

John Foley on some of the changes he is seeing at Graph Expo

Published on October 11, 2012

John Foley on some of the changes he is seeing at Graph Expo

Hi, it’s John Foley from interlinkONE and GrowSocially and I’m here at Graph Expo 2012. It’s pretty busy downstairs. I just got here, it just started about an hour ago. I saw all the vendors here. I think people are really excited.

It’s interesting because we have a changing industry and what’s next? I look at the marketing pavilion and see how much that has grown. I look at vendors that provide more than, that is, a manufacturer more than just providing a piece of equipment. They’re providing the tools and the equipment around it, not just the printer itself. I think that’s – and resources, so services. I like to see how that’s diversifying.

Someone asked me last night, “What do you see in the future of Graph Expo as an event?” I think we’re gonna see some monumental changes in order for it to actually grow versus contract. That’ll be in terms of marketing. I think the more marketing things that they can help their target audience with will actually help them grow and prosper versus stay in the transactional commodity business. And anybody that knows me knows that’s my shtick anyways but its reality. We have to find different things that people can learn to grow their business for service providers to actually thrive. There’s no such thing as survive for me. You have to thrive or grow your business.

So I think the shape of the shows will change. I think we’ll start bringing in folks that actually, that is, marketing things. Maybe we have sales seminars. We have all kinds of things in here and vendors that aren’t in just selling maybe a manufactured piece of equipment or software or mailing or inkjet. I think you’ll see other vendors come in – different types of software that come in here and do that. And everything from content management – maybe some inbound marketing – all these types of things will come in here and I think it will make and continue to have a very good event here.
?Today I thought I’d take a quick second and talk a little bit about mobile marketing for the print industry. Or let’s call it the marketing industry. I think today it’s a great opportunity – I hear on the streets that QR codes are already dead. They’re far from it. Much like print might be not dead in some marketing campaigns either but the reality is there’s so much opportunity for a service provider to embrace mobile communications like interactive print with a QR code or augmented reality.

I know you might be hearing it but really you should be practicing that today and just because the iPhone didn’t come out with a near field communication component doesn’t mean that we shouldn’t be experiencing near field communication because it’s in the galaxy. What is it the S – I forget what particular model it is but - the Samsung Galaxy.

Anyways I think that service providers have a great opportunity to actually maximize on that, learn how to sell it, learn how to bring it in and listen to customers, try to reach their mobile audience because that’s really the value proposition that a service provider could give to their potential customers. I can help you reach your mobile audience. How do you do it today?

So anyways, that’s my two cents on mobile marketing for the service provider.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved