I’m Kathi Woolsey with ImageSet, and ImageSet is a 27-year-old operation that started in the typesetting business. The lady that owns our company actually was typesetting out of her house. I think they were doing school papers for college kids and it has evolved over the years. The company got into digital printing back in 2001, right before the market took a little bit of dump. But we are leading the Houston market, I think, in digital. We’ve got that reputation.

In 2005, we recognized that we needed to be doing something more than just digital. We needed to do something with variable data and so we started looking at the enabling technologies that are out there. And we started building Web-to-print solutions. We started using variable in a way that we thought would differentiate our customers from the competition and it ultimately ended up differentiating us from the competition.

So now, we’re moving into the next level. We’ve started working with our customers to help them promote their Web-to-print campaigns using some of these cross-media platforms that are out there. We’re able to help them either via e-mail or some of the other methods. We’re doing the 2D barcodes. It’s just really where it’s applicable. We build marketing solutions around what their requirements are and then help them, I think, be a little more effective in the way that they go to market.

All of us really come from the pre-media side of the business. We don't come from the traditional print backgrounds. And I think we all recognize the fact that we have to constantly be evolving. When you were a typesetter and desktop publishing came out, you had to evolve to that level. When you had to start integrating color, you had to evolve to that level. So maybe it’s just that we know that we have to constantly be moving and so I think that's what drives us to go there.

Then, we listen to our customers. If you sit in a customer's office and they start seeing things that are going to happen, they need help and part of our relationship building is to listen to what their needs are and come back to them with a solution. So a lot of our solutions are workflow tools that help companies get their messages to market or streamline a process that they currently have.

One of our favorite customers is Wrangler and we’ve helped them figure out a way to roll their product line out to market and support their salespeople better in the field. And it’s not really a print program per se. It’s a workflow program. It just happens to ultimately end up on paper and now we’re going to be looking at the Web channels for distribution as well.