Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Bart Foreman with Group 3 Marketing on reinventing their company

Published on September 18, 2012

Bart Foreman, President and Founder of Group 3 Marketing talks about going from a loyalty marketing company to a relationship marketing company.

My name is Bart Foreman, President and Founder of Group 3 Marketing, a boutique, a direct marketing agency located in Minneapolis. We started this business 24 years ago as a loyalty marketing company. That was really the hot buzzword and we made some pretty good programs over the years for a lot of specialty retailers and marketers and then one day we woke up and we had an epiphany and that epiphany was people aren’t really loyal. They’ll bolt for a penny. They’ll bolt if you don’t smile.

Se we reinvented ourselves and we became a relationships marketing company because CRM and relationships were all the buzzwords back then and we still did loyalty programs. We said we want to create relationships, lasting relationships for our clients with their customers and then we had another epiphany and that epiphany was our customers don’t want a relationship with us. They want good service. They want value. They want a quality product. They do want you to smile, but at the end of the day they don’t want a relationship. They want results.

We on the other hand, the business community, your clients, printer’s clients they want desperately a relationship with all their customers. Why? It’s not about loyalty. It’s about retention. It’s about holding onto the customers I have. So in the last two years we’ve sort of reinvigorated our company again and reinvigorated our mission not around loyally, not around relationships, but around analytics and we’ve really become a very strong data mining company of taking our clients’ data and making use of it because all data is, is a lot of points. What we do is the usual stuff. We turn it into information. We then try to turn that into knowledge and then we turn that into insight and God willing, we turn it into action with our clients and that’s the process.

So now we’ve become a strategic, analytical and tactical driven company with the driver being analytics. That creates a strategy. That creates the pathway and then from there we can create tactics to execute and that’s the action part that started all the way back with data.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

Video preview: The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

Published: January 11, 2017

Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved