Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Bart Foreman with Group 3 Marketing on reinventing their company

Published on September 18, 2012

Bart Foreman, President and Founder of Group 3 Marketing talks about going from a loyalty marketing company to a relationship marketing company.

My name is Bart Foreman, President and Founder of Group 3 Marketing, a boutique, a direct marketing agency located in Minneapolis. We started this business 24 years ago as a loyalty marketing company. That was really the hot buzzword and we made some pretty good programs over the years for a lot of specialty retailers and marketers and then one day we woke up and we had an epiphany and that epiphany was people aren’t really loyal. They’ll bolt for a penny. They’ll bolt if you don’t smile.

Se we reinvented ourselves and we became a relationships marketing company because CRM and relationships were all the buzzwords back then and we still did loyalty programs. We said we want to create relationships, lasting relationships for our clients with their customers and then we had another epiphany and that epiphany was our customers don’t want a relationship with us. They want good service. They want value. They want a quality product. They do want you to smile, but at the end of the day they don’t want a relationship. They want results.

We on the other hand, the business community, your clients, printer’s clients they want desperately a relationship with all their customers. Why? It’s not about loyalty. It’s about retention. It’s about holding onto the customers I have. So in the last two years we’ve sort of reinvigorated our company again and reinvigorated our mission not around loyally, not around relationships, but around analytics and we’ve really become a very strong data mining company of taking our clients’ data and making use of it because all data is, is a lot of points. What we do is the usual stuff. We turn it into information. We then try to turn that into knowledge and then we turn that into insight and God willing, we turn it into action with our clients and that’s the process.

So now we’ve become a strategic, analytical and tactical driven company with the driver being analytics. That creates a strategy. That creates the pathway and then from there we can create tactics to execute and that’s the action part that started all the way back with data.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: FASTSIGNS' Catherine Monson on the Company's Continued Growth

FASTSIGNS' Catherine Monson on the Company's Continued Growth

Published: February 20, 2019

Kelley Holmes talks with FASTSIGNS President Catherine Monson about the recent conference in Orlando and the growth of the company in 2018.

 

Video preview: Frank on the Penrose Annual

Frank on the Penrose Annual

Published: February 15, 2019

The Penrose Annual was published from 1895 to 1982. It was a time capsule that documented the evolving technologies that would transform the printing industry, from halftone printing to process color lithography. Frank visits the Kennedy Library at CalPoly which has in its collection the very rare first three editions.

 

Video preview: Canon Solutions America's Touchstone Dimensional Printing Software

Canon Solutions America's Touchstone Dimensional Printing Software

Published: February 14, 2019

Randy Paar, Marketing Manager for Wide Format at Canon Solutions America,talks about new products the company launched at SGIA 2018—such as Océ Touchstone Dimensional Printing Software.

 

Video preview: Oce Arizona 6100 for Corrugated and Flatbed Users

Oce Arizona 6100 for Corrugated and Flatbed Users

Published: February 12, 2019

Patrick Donigain, Senior Marketing Specialist for Canon Solutions America, talks about the Oce Arizona 6100 UV High Flow Vacuum Series Printer designed to solve materials handling issues for corrugated customers as well as flatbed users working with materials that are difficult to hold down on the printer bed.

 

Video preview: Enfocus' Vendor-Neutral Automation Platform

Enfocus' Vendor-Neutral Automation Platform

Published: February 11, 2019

Toon Van Rossum, product manager for Switch at Enfocus, talks to David Zwang about the development of the vendor-neutral automation platform and how it has grown in popularity in recent years.

 

Video preview: Print Trends UK

Print Trends UK

Published: February 8, 2019

The EFI Connect Conference in Las Vegas attracts the second largest contingent of media and analysts after drupa. Frank took advantage of this unique audience to get a brief insight into print trends in some overseas markets. In this interview, he talks to Editor and Publisher Darryl Danielli and Contributing Editor Jo Francis of PrintWeek UK.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved